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Culture
April Fools’ pranks in Austin that we almost fell for
We’ve got some jokers in the Capital City, and these pranks from local businesses almost had us fooled.
April 01, 2026 03:19 PM
 · 
Laura Figi
A bright yellow food truck labeled "Boteco ATX" serves Brazilian street food and is parked beside some potted tropical plants. The truck has a large serving window, a visible menu, and blue branding details, including a spray paint outline of Guy Fieri's head. A black chalkboard menu leans against the truck near the front wheel.
Restaurants
Austin restaurants featured on ‘Diners, Drive-Ins and Dives’
Dig into the local restaurants that prompted the Mayor of Flavortown to make a trip to Austin and film his Food Network show.
May 16, 2025
 · 
Michael Beausoleil
A vibrant collage showcasing iconic Austin, Texas experiences. At the center, a smiling woman in a floral dress and cowboy hat holds a pint of beer from "Oasis Texas Brewing Co." Surrounding her are images of local food and landmarks: a cheeseburger with crinkle fries, a bowl of ravioli, two colorful drinks on a mosaic table, the historic Paramount Theatre, and The Contemporary Austin’s “Jones Center” with multicolored windows. The background features the Austin skyline and blue sky, blending into playful patterns like leopard print and red with white stars.
Culture
10 of City Editor Morgan’s favorite places in Austin
City Editor Morgan is celebrating one year at ATXtoday by sharing her favorite local spots, from restaurants and bars to event venues and green spaces.
May 13, 2025
 · 
Morgan O’Neal
A lively boutique clothing store filled with people shopping and socializing. The store has a bright, modern interior with racks of clothing along the walls, a central wooden counter, and hanging pastel lamps. Shoppers are dressed in casual, trendy outfits, and the atmosphere appears cheerful and welcoming.
Business
What makes Austin’s small business scene special?
We asked the question, and small business owners across Austin answered.
May 8, 2025
 · 
STAFF
A group of people enjoy a sunny day on a white and blue Centurion speedboat cruising across a lake. Some passengers are lounging, chatting, or raising their arms in celebration. The background features a shoreline with parked cars, boats, and lush green hills under a partly cloudy sky.
Business
Must-try experiences in Austin, according to small biz owners
We’re spreading the Small Business Week love with a spotlight on can’t-miss deals and experiences in the Capital City.
May 6, 2025
 · 
STAFF
A colorful hat customization shop features wooden walls lined with decorative accessories and materials. On the left, large spools of ribbon in various colors—ranging from mustard yellow to deep red and muted brown—are mounted on a wall rack. Below them, patterned scarves hang neatly. A vintage-style white glass wall sconce lights the workspace. In the center, a shelf displays lace, fabric bands, and beaded hatbands hanging from black hooks, with small signs reading “Build a Hat” and showing hat style options. To the right, wide-brimmed hats in neutral and pastel tones sit stacked on circular shelves, with more hats and small accessories arranged on a display table in front of a mirror. Decorative elements like dried flowers, feathers, and ornate frames add to the boutique’s eclectic and rustic charm.
Business
Top off your weekend at The Hat and Floral Bar
This weekend-only micro shop lets you design a hat, shop local makers, and leave with a bouquet in hand.
May 2, 2025
 · 
Morgan O’Neal
A person pours melted wax into a candle mold during a candle-making workshop at Slow North. Amber glass bottles labeled with various scents, including cinnamon, are arranged on a table nearby.
Business
Small Business Week has arrived in Austin
Join us at ATXtoday in celebrating small businesses from Sunday, May 4 to Saturday, May 10.
May 1, 2025
 · 
Laura Figi
A cozy reading nook inside Vintage Books + Wine, featuring a wooden bookshelf filled with colorful books on the left. To the right, two plush teal armchairs sit against a white brick wall adorned with a butterfly-themed mural that reads "DRINK. READ. AND STAY AWHILE." A small rug lies beneath the chairs, and a postcard display stand is nearby. An open doorway with a "MORE SEATING" sign leads to another room with wooden walls and flooring. A fire extinguisher is mounted on the wall near the doorway.
Culture
Austin’s best book nooks: 10 places locals love to read
Looking for a place to devour your new book? ATXtoday readers revealed their favorite spots to read in Austin.
April 2, 2025
 · 
Morgan O’Neal
A fake press release that reads "CatMetro, for immediate release, April 1, 2025. Breaking meows: the CapMetro Cats are Taking Over. Transit Authority Unexpectedly Transfers Control." followed by gibberish and "treatz please."
Culture
Our favorite April Fools’ jokes from Austin businesses
In case you missed it, local businesses trolled Austinites with some silly jokes in honor of the prankster holiday.
April 1, 2025
 · 
Laura Figi
A lively street festival in downtown Austin, Texas, with a crowd of people walking along a brick-paved street lined with vendor tents. The tents display signs for food, merchandise, and other offerings. The background features tall buildings, including a theatre marquee. Trees provide shade along the street, and people are seen enjoying the vibrant outdoor event.
City
Pecan Street Festival moves to Bee Cave amid 6th Street changes
Special Events Live CEO Luis Zapata said the festival’s heart won’t change, even as it heads to the Hill Country Galleria for its 50th annual event.
March 25, 2025
 · 
Morgan O’Neal
ATX_TysonsTacos
Live
30 tacos to try in ATX
Decide where to get tacos from stands, to casual eats, to 24/7 restaurants, to upscale eateries, there’s always a place to get a bite in Austin.
March 12, 2025
 · 
Laura Figi
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The Spurs mascot waves a large, black flag with a team logo on a darkened basketball court, set against a crowd in the stands.
Sports
San Antonio Spurs host fourth annual Spurs Week festivities
Whether or not you have tickets to the upcoming I-35 Series games, the San Antonio Spurs are inviting Austinites to get in on the action during Spurs Week.
February 11, 2026
 · 
Laura Figi
A spread of sashimi dishes from above on a dark wooden table, surrounded by cocktails, beer, a glass of wine, dishes of soy sauce and plates with chopsticks on top.
Food
28 places to get sushi in the Austin area
Whether you’re looking for omakase, sake pairings, a sushi conveyor belt, a whimsical interior, or an “Ahi Tower,” we’ve got the restaurant for you.
February 10, 2026
 · 
Laura Figi
Elegant dining room with plush chairs around square tables, set for a meal. Large windows with golden drapes, and crystal chandeliers hang above.
Food
Persian restaurant Roya opening this month
Chef-owner Amir Hajimaleki has been honing the concept through local pop-ups since 2018 with plans to showcase the Persian “art of hospitality.”
February 5, 2026
 · 
Laura Figi
Matthew McConaughey wears a plaid red suit in front of a wall for the Washington Commanders.
Sports
A brief history of Austin celebrity Super Bowl commercial appearances
As you watch the 2026 Super Bowl, keep watch for a few familiar, local faces that will make a cameo during the commercials.
February 5, 2026
 · 
Laura Figi
ATX_Olympic Torch Relay Celebration Cauldron 3.jpeg
Sports
Meet the four 2026 Winter Olympians from Texas
Cheer on Team USA at this year’s Winter Olympics in Milan, where four talented Texans will compete for the gold.
February 4, 2026
 · 
Laura Figi
ATX_GoldenCheekedWarbler
Travel and Outdoors
Get outside in ATX for The Great Backyard Bird Count
The annual Great Backyard Bird Count attracts more than one million people nationwide to help record the bird population.
February 4, 2026
 · 
Laura Figi
A café-like interior with warm lighting, featuring brown leather seating, wooden tables, metal chairs, and lush green plants.
Business
Switchyards to open second ‘neighborhood work club’ in east Austin, with more on the way
The company will drop 350 new memberships with the opening of its second workspace, a former auto repair shop, in March.
February 2, 2026
 · 
Laura Figi
ATX_Kinsho
Food
The team behind Rocco’s Italian opening sushi restaurant
From restaurateur duo Nick Ford and Wade McElroy, Kinsho is set to open on Rainey Street in March with an 18-seat sushi bar.
February 2, 2026
 · 
Laura Figi
ATX_TheMacKenzieClub
Sports
Trio of new golf hubs coming to the Austin area
Austin’s golf scene has a handful of new additions opening this year, so it’s time to break out the clubs and hit the green.
January 29, 2026
 · 
Laura Figi
A group of people crowded around a small pen for Armadillo Day
History
You’ve heard of Groundhog Day — but what about Armadillo Day?
We do things a little differently in the Lone Star State.
January 29, 2026
 · 
London Gibson