The New England Patriots and Seattle Seahawks will face off in the 2026 Super Bowl this weekend, and though we won’t see any Texas teams in the game, there will be plenty of Austin representation in the commercials.
Matthew McConaughey will continue his run with Uber Eats, this time alongside celebs like Parker Posey and Bradley Cooper. Meanwhile, Austin-based comedian Shane Gillis will star alongside Peyton Manning and Post Malone in a campaign for Bud Light.
Suffice to say, keep your eyes peeled for some of Austin’s famous residents on your TV screens this weekend. While we have you, let’s take a peek at some of the other iconic Austin celebrity Super Bowl commercial appearances.
Matthew McConaughey in “A Century of Cravings” for Uber Eats | 2025
Austinite and jack-of-all-trades Matthew McConaughey was front and center in Uber Eats commercials in 2025. Plus, his performance as former Chicago Bears coach Mike Ditka or explaining game food conspiracy theories made the rounds before the big game.
Glen Powell in “Plate Swap” for Ram Trucks | 2025
The Austinite actor rocked a long, blond wig during last year’s ad breaks in a Goldilocks-inspired parody.
Gary Clark Jr. in “Rock Star” for Workday | 2023
A local rock star himself, Gary Clark Jr. shared the small screen with musicians Ozzy Osbourne, Joan Jett, Billy Idol, and Paul Stanley.
Jonathan Van Ness in “Why Not an EV?” for GM | 2023
The “Queer Eye” hair stylist (and A-list Austinite) can be seen consoling a bride left at the altar as they drive away — with Will Ferrell and Antoni Porowski — in the back of an EV.
Willie Nelson in “Legalize” for Sketchers | 2022
The outlaw country cowboy and “comfort expert” himself appeared on screens to advertise for Sketchers in 2022, making a cheeky joke that the shoes feel so good, they must be illegal. An alternate version of the ad had actors singing Nelson’s hit “On The Road Again” while donning their sneakers.
McConaughey in “New Frontier” for Salesforce | 2022
McConaughey delivers a monologue about focusing on the earth, people, and communities around us in an “Around the World in 80 Days"-themed ad.
Jamie-Lynn Sigler + Robert Iler in “New Generation” for Chevrolet | 2022
The TV siblings — who now call Austin home — starred in this EV-forward ad paying homage to “The Sopranos” famous theme song.
McConaughey in “Flat Matthew” for Doritos | 2021
McConaughey becomes his own version of “Flat Stanley,” which is equal parts charming and unsettling, in this series of ads for Doritos 3D.
Jonathan Van Ness in “Pop-Tarts Fixed the Pretzel” | 2020
JVN looked as glam as ever while advertising Pop Tarts Pretzels in a nostalgic format, complete with fan-flowing hair and a wink to seal the deal.
Baker Mayfield in “NFL 100: It’s On” | 2019
The former Austinite isn’t the only pro-baller featured — Tom Brady, Patrick Mahomes, Rob Gronkowski, and Dick Butkus can all be seen cringing at off-screen tackles in this ad.
Have a favorite commercial we missed? Send us a link.
