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City
ATXtoday’s takeaways from SXSW 2026
The momentous 40th anniversary of the festival brought hundreds of celebrities, dozens of premieres, thousands of steps, and some key messages to ATX in 2026.
March 26, 2026 02:53 PM
 · 
Laura Figi
McConaughey in a black suit and white shirt stands amid a crowd at a formal event, gazing slightly off-camera. In the foreground, an Oscar statue is visible on the left, indicating the setting is likely an awards ceremony. People in the background appear dressed in formal attire, contributing to the celebratory atmosphere.
Culture
56 facts about Matthew McConaughey for his 56th birthday
Celebrate the local legend by learning dozens of facts about his life.
November 3, 2025
 · 
Laura Figi
A small outdoor micro gallery painted light blue with a clear acrylic roof. Inside, miniature colorful artworks are displayed, including illustrations and paintings, with one piece propped on a tiny easel. The setting features greenery and a residential background.
Culture
How to find a Free Little Art Gallery near you
At these 10 miniature art galleries in the Austin area, you can take a piece of art or leave one for your neighbors to love.
October 15, 2025
 · 
Laura Figi
A large crowd browses tables stacked with books under a white event tent. People of various ages flip through pages, chat, and examine titles. The tables are neatly arranged with colorful book covers, and the atmosphere is lively and bustling.
Events
Matthew McConaughey, R.L. Stine, and Chelsea Handler will headline the 2025 Texas Book Festival
The annual free book festival shared the full lineup of 300+ authors, here are a few we’re most excited to hear from in November.
October 9, 2025
 · 
Laura Figi
A Christmas Carol performance at Zach Theater with performers on stage.
Sponsored
❄️ The festive journey through past, present, and future returns
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Events
Your ultimate guide to attending ACL Festival 2025 like a pro
The countdown is on to Austin’s biggest music festival, and we’re here to help you maximize your wristband.
September 22, 2025
 · 
Laura Figi
Overhead view of a concert at Waterloo Amphitheater at night.
Culture
Jam out to hundreds of live music performances this HAAM Day
You have hundreds of sets to choose from this HAAM Day, and your attendance helps make sure Austin-based musicians stay healthy.
September 22, 2025
 · 
Laura Figi
A woman wears a bolo tie designed by Claire Sommers Buck.
Business
3 questions with Austin’s own Claire Sommers Buck Jewelry
The Austin jeweler shared the inspiration behind her Flora collection and what winning Eliza Page’s Austin Shines contest means to her.
September 9, 2025
 · 
Morgan O’Neal
Principal Dancer Andre Silva and Soloist Rieko Hatato.
Sponsored
✨ This reimagined classic will be an awfully big adventure
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Culture
All the Austin-based musicians performing at ACL 2025
Put a few local musicians on your must-see list for ACL 2025 and you may just find a new favorite to put on your playlist.
September 4, 2025
 · 
Laura Figi
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Culture
Meet 10 finalists from Eliza Page’s Austin Shines design challenge
The Austin-based fine jeweler is sharing the spotlight with fellow local jewelry designers through the contest.
August 18, 2025
 · 
Laura Figi
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Travel and Outdoors
Become an expert on native flowers
Keep local love growing this spring with local plants.
February 18, 2026
 · 
Dayten Rose
A wide-angle view of an empty soccer stadium with vibrant green seats and a well-manicured grass field under a clear blue sky. The stadium's modern architecture features large metal beams supporting a partially covered roof. A digital scoreboard displaying event branding and sponsor logos is visible in the background. Sunlight casts long shadows across the field, emphasizing the open-air structure.
Sports
The return of El Tree: Everything to know about the 2026 Austin FC season
Get the ultimate Austin FC playbook, including the schedule, where + how to watch, game day eats, and how to make the best of your trip to Q2 Stadium.
February 17, 2026
 · 
Laura Figi
the Austin, Texas skyline with Barton Springs Pool visible in the foreground.
Culture
Best things to do in Austin: A must-see list for visitors
From historic landmarks to rooftop bars, this guide rounds up the must-try restaurants, sights, and nightlife spots that make the Capital City shine.
February 17, 2026
 · 
Morgan O’Neal
ATX_MatthewMcConaugheyTexts
Culture
iMcConaughey: Bite-sized wisdom to start your day
One of Austin’s most famous A-listers is known for sharing a few words of encouragement on Instagram, so we put together our favorites for you.
February 16, 2026
 · 
Laura Figi
Luxurious mansion at dusk with elegant arches, balconies, and a sweeping pool reflecting warm lights. Situated on a lush hillside, exuding opulence and grandeur.
Real Estate
Step inside some of the most expensive home listings in Austin
These mansions are on the market right now, so you can dare to dream about living in some of Austin’s nicest homes.
February 12, 2026
 · 
Laura Figi
"I Love You So Much" spraypainted in red cursive on a green wall.
Play
It’s a date: 35+ date ideas in Austin
Got a hot new fling? Hoping to spice things up with your longtime partner? We’re here to help plan your next date in the Capital City.
February 12, 2026
 · 
STAFF
The Spurs mascot waves a large, black flag with a team logo on a darkened basketball court, set against a crowd in the stands.
Sports
San Antonio Spurs host fourth annual Spurs Week festivities
Whether or not you have tickets to the upcoming I-35 Series games, the San Antonio Spurs are inviting Austinites to get in on the action during Spurs Week.
February 11, 2026
 · 
Laura Figi
A spread of sashimi dishes from above on a dark wooden table, surrounded by cocktails, beer, a glass of wine, dishes of soy sauce and plates with chopsticks on top.
Food
28 places to get sushi in the Austin area
Whether you’re looking for omakase, sake pairings, a sushi conveyor belt, a whimsical interior, or an “Ahi Tower,” we’ve got the restaurant for you.
February 10, 2026
 · 
Laura Figi
Elegant dining room with plush chairs around square tables, set for a meal. Large windows with golden drapes, and crystal chandeliers hang above.
Food
Persian restaurant Roya opening this month
Chef-owner Amir Hajimaleki has been honing the concept through local pop-ups since 2018 with plans to showcase the Persian “art of hospitality.”
February 5, 2026
 · 
Laura Figi
Matthew McConaughey wears a plaid red suit in front of a wall for the Washington Commanders.
Sports
A brief history of Austin celebrity Super Bowl commercial appearances
As you watch the 2026 Super Bowl, keep watch for a few familiar, local faces that will make a cameo during the commercials.
February 5, 2026
 · 
Laura Figi