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Culture
April Fools’ pranks in Austin that we almost fell for
We’ve got some jokers in the Capital City, and these pranks from local businesses almost had us fooled.
April 01, 2026 03:19 PM
 · 
Laura Figi
An open air reception area at Camp Lucy.
Play
Wedding venues in Austin
Check out this list of local spots to host your special event.
November 5, 2024
 · 
STAFF
ATX_Esther-Follies-October-2024.jpg
Business
Stamp passports, win prizes: 10 longtime businesses to visit in October
During Legacy Business Month, locals are invited to celebrate Austin’s community fixtures through a competitive challenge.
October 1, 2024
 · 
Morgan O’Neal
An outdoor sign for Shady Grove, a well-known spot in Austin, Texas. The sign has a rustic, retro vibe with the words 'Shady Grove' prominently displayed in neon letters. The text is styled with a rope design that adds a touch of western flair. Above the name, a smaller sign reads 'HAMBURGERS' in bold, glowing letters. Below, an arrow points to the right with the phrase 'STOP-A-WHILE' in faded neon. The sign is mounted on a weathered metal frame, with lush green trees in the background.
Food
Austin restaurants you miss the most
ATXtoday readers shared which local restaurants + meals they miss the most — and we think you’ll agree.
September 27, 2024
 · 
STAFF
A lively group of people enjoying a sunny day by the pool at an outdoor bar. They are seated under white umbrellas with scalloped edges, with drinks in hand. Some are waving their arms and smiling with excitement, creating a joyful, relaxed atmosphere. The people are dressed in colorful, casual summer outfits, with one person wearing a vibrant tropical shirt and another in a graphic tee that reads 'Your Hole is My Goal.' In the foreground, there is a pool with shimmering water.
Sports
East Side Mini Open tees up for sixth year
Score a hole-in-fun at east Austin’s charitable mini-golf showdown.
September 25, 2024
 · 
Morgan O’Neal
A large crowd of people, some dressed in Oktoberfest costunes, stand in a crowd holding steins. Above them, many different flags hang from the ceiling.
Events
Prost, Austin: Oktoberfest brews + events
Looking for a German beer or an opportunity to wear your Oktoberfest attire? You’ve come to the right place.
September 17, 2024
 · 
Morgan O’Neal
The sign for Home Slice Pizza is of a winking chef holding a pizza
Live
Move over, Vegas: Behind Austin’s iconic neon signs
Let’s glow over the signage that lights up Austin nights and the local artists who make it happen.
September 13, 2024
 · 
STAFF
A group of people preparing coffee at a coffee station. One person operates a grinder, while another pours milk into a cup. A third person stands nearby holding a menu or brochure. The setting is indoors with string lights and metal beams visible in the background. Disposable coffee cups are stacked on the counter in front of them.
Food
A quick guide to Austin Coffee Festival 2024
Back for the third year, Austin Coffee Festival will showcase some of the top coffee, tea, and chai purveyors in the country.
September 12, 2024
 · 
Laura Figi
Two orange cocktails, one with the Texas Longhorn logo attached to it, sit on a white table in front of buckets of beer. In the background, large green plants reach to the ceiling of an outdoor patio.
Sports
Where to eat + drink on Texas Longhorn game days
Get your horns (and pinkies) up — here’s where to get the best deals when the Longhorns take the field.
September 11, 2024
 · 
Morgan O’Neal
A serene lakeside scene with a colorful inflatable watermelon tube and a blue float resting on grassy ground near the water’s edge. A colorful beach bag and water bottles are also in the foreground. The lake is calm, surrounded by lush green trees and distant hills, with a small boathouse visible on the far shore. The sky is overcast, with clouds hanging above the peaceful landscape.
Culture
This, not that: Alternatives for popular Austin attractions
Looking for things to do, but keep running across the same old stuff? Check out these local-approved (not-so) hidden gems.
September 11, 2024
 · 
Morgan O’Neal
A crowded indoor market under a large white tent filled with shoppers browsing various booths displaying art, antiques, and other vintage items. Many shoppers are wearing wide-brimmed hats and casual attire. The atmosphere is lively and bustling, with people closely examining the items on display, which include framed paintings and decorative artifacts.
Travel and Outdoors
Take a day trip to Marburger Farm Antique Show
The five-day festival draws vintage designers + collectors, musicians, and celebrities to Round Top, Texas.
September 9, 2024
 · 
Morgan O’Neal
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Culture
8 of ATXtoday’s favorite interviews from 2025
Help us bid 2025 adieu by looking back on interviews with some of the most interesting Austinites we spoke with over the past year.
December 17, 2025
 · 
Laura Figi
Two clear and blue drinks on the counter at Estelle's.
Food
ATX Drink Report: When Austinites spent the most money on alcohol
Plus, the JW Marriott holds the crown for the most alcohol sales in 2025, with over $4 million more than the second-place venue.
December 16, 2025
 · 
Laura Figi
ATX_BillieEilishMoodyCenter
Business
The Moody Center named the Highest Grossing Venue Worldwide by Billboard
The Moody Center took the top slot in the 10,000-15,000-capacity category, cementing its prominence as an entertainment hub in the US.
December 15, 2025
 · 
Laura Figi
ATX_UTVolleyballArena
Real Estate
UT Austin announces plans to design and build a new arena
The new arena would be home to the multi-champion Texas Women’s Volleyball team and would be able to seat ~6,000 fans near the Moody Center.
December 11, 2025
 · 
Laura Figi
ATX_Gevity
Live
Get your sweat on at 35 gyms around Austin
Lifting weights, indoor rock climbing, personal training, dance fitness, boxing classes, and martial arts programs — we’ve rounded up 35 gyms and fitness offerings around Austin.
December 10, 2025
 · 
STAFF
More than two million lights make up the 70+ displays and tunnels on the Trail. | Photo via @danyetteheine
Culture
9 holiday light displays in and around Austin to catch this season
Allow us to take you on a sleigh ride through the Austin area’s huge collection of holiday lights, shows, and displays.
December 9, 2025
 · 
Laura Figi
ATX_CanyonClubICON
Real Estate
ICON and The Canyon Club debut collection of 3D-printed homes
The new homes will be up for sale on a fractional basis, giving owners shared access to the space and year-round resort benefits.
December 8, 2025
 · 
Laura Figi
ATX_Forbes30Under30
Business
Meet the Austinites on the 2026 Forbes 30 Under 30 list
From venture capital to aerospace technology to puppy sweatshirts, these Austinites make up some of the most successful people in their fields.
December 4, 2025
 · 
Laura Figi
A festive Christmas-themed bar with vibrant holiday decorations, including wrapped gift boxes hanging from the ceiling, colorful string lights, garlands, and ornaments. The bar counter features red and white candy cane stripes, surrounded by warm white lights. A neon sign glows in the background, and a nutcracker figure stands to the side.
Food
Your ultimate guide to holiday pop-up bars in Austin
From festive rooftops to movie-inspired spaces, we’re breaking down the best holiday pop-up bars spreading cheer in the 512.
December 4, 2025
 · 
STAFF
ATX_2025SmallBusinessPassport
Culture
Shop around Austin with the 2025 ATX Small Business Passport
Do your holiday shopping while you get to know a few of Austin’s small businesses, all while earning discounts and potential prizes.
December 4, 2025
 · 
Laura Figi