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Stamp passports, win prizes: 10 longtime businesses to visit in October

During Legacy Business Month, locals are invited to celebrate Austin’s community fixtures through a competitive challenge.

October 1, 2024 • 
Morgan O’Neal
ATX_Esther-Follies-October-2024.jpg

Esther’s Follies opened in Austin in 1977 and has been a destination for magic, comedy, and oddities ever since.

Photo by @mrflip via Openverse

October is Legacy Business Month in Austin, which presents a unique opportunity for locals to visit ATX mainstays and take part in a month-long competition. Here’s how it works.

1. Pick up a passport

In order to play, you’ll need to grab a passport at Whole Earth Provision on North Lamar Boulevard or Zilker Taproom, where you can also attend a kick-off party on Thursday, Oct. 3.

2. Make purchases at legacy businesses

Every establishment on this year’s roster has been operating for 20+ years. Get your passport stamped at:

  • Antone’s Record Shop
  • Aster’s Ethiopian Restaurant
  • BookWoman
  • The Continental Club
  • Esther’s Follies
  • Joe’s Bakery
  • The Little Longhorn Saloon
  • Nature’s Treasures
  • Scholz Garten
  • Zilker Park Boat Rentals

3. Try to win prizes

At the wrap party on Monday, Nov. 4 at Scholz Garten, players with the most stamps will be entered to win special rewards.

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