Austin is a city that thrives on innovation and creativity. It’s what moves us forward. And now, there’s a new product in town that perfectly captures that spirit.
Meet IQOS, a groundbreaking alternative to conventional cigarettes that provides real tobacco taste and satisfaction. It’s a revolutionary product that’s changing the way we think about tobacco. And — get this — Austinites will be the first in the US to get the chance to try it.
IQOS (pronounced EYE-kohs) is an innovative device that, instead of burning tobacco or vaporizing e-liquid, heats real tobacco. It’s part of a new category called “heat not burn.”
Let’s get into the science
At the heart of IQOS is a cutting-edge technology.
Unlike traditional cigarettes that burn tobacco, IQOS heats specially designed tobacco sticks called HEETS. The HEETS stick is inserted into the IQOS device, which has a blade that uses patented HEATCONTROL TECHNOLOGY to heat the tobacco from the inside of the HEETS stick. The device warms the tobacco to around 660°F, much lower than the 1470°F reached by burning cigarettes.
IQOS heats tobacco and does not burn it. Heating tobacco significantly reduces the production of harmful and potentially harmful chemicals compared with cigarettes. Scientific studies have shown that switching completely from conventional cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.
That means you can enjoy real tobacco taste and satisfaction without fire or ash and less lingering smell than cigarettes.
How is IQOS different?
IQOS is the first and only heated tobacco system authorized by the U.S. FDA as a modified risk tobacco product. This does not mean that use of IQOS is risk-free or that the FDA has approved or endorsed IQOS.
With its patented technology and specially crafted tobacco sticks, IQOS is designed for adults who want a better way to enjoy tobacco.
Welcome to a new era, Austin.
Be the first
When you choose IQOS, you’re not just buying a product, you’re joining a community of forward-thinking individuals who value innovation, quality, and being at the forefront of driving meaningful change.
This moment is about being first. The first in the United States to experience IQOS. The first to share a satisfying new tobacco experience with adult 21+ friends and colleagues who would otherwise keep right on smoking. The first to spark real change. To make a difference.
Ready to rethink your tobacco experience? Join the exclusive IQOS Circle and become part of a small group that’ll be the first in the U.S. to get VIP access to IQOS. You’ll receive plenty of perks like discounted pricing and invitations to exclusive launch parties. These events will be a celebration of the innovation and creativity that embody the spirit of Austin.
Discover how this innovative product is redefining the way Americans enjoy tobacco.
