This year’s festival will serve general admission cocktails for the first time, host 50 food vendors, 26 market vendors, and create an ACL Sweets area.
Historic entertainment district Red River Cultural District just got a makeover in the form of bespoke signage from East 7th Street to East 12th Street.
The first SXSW 2024 schedule drop focuses in on artificial intelligence, including panels with Grimes, Rosario Dawson, Alex Cooper, Peter Deng, and Tim Ferris.