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ATX_CapMetroFools
Culture
April Fools’ pranks in Austin that we almost fell for
We’ve got some jokers in the Capital City, and these pranks from local businesses almost had us fooled.
April 01, 2026 03:19 PM
 · 
Laura Figi
The counter and display glass display case at Walton's Fancy and Staple in Austin; there are pastries inside the case and you can see the menu behind the counter detailing the dishes. The building's signature red brick wall can be seen behind the counter, and the restaurant's logo is scrolled across the window to the right.
Food
Restaurants owned by celebrities in Austin
Sandra Bullock, is that you?
October 2, 2025
 · 
Monica Garske
ATX_2025ACLFriendshipBracelets
Culture
How to win an ATXtoday x Sea of Beads ACL Festival friendship bracelet
We’re giving away friendship bracelets at both weekends of ACL Festival — here’s how you can secure one for yourself.
September 30, 2025
 · 
Laura Figi
A hand holding a burger in a dimly lit room with colorful, twinkling lights in the background. The burger is a double patty with cheese and pickles on a fluffy bun.
Food
16 spots to grab a late-night meal in Austin
Sometimes you get the munchies late at night, so we’re helping out with a list of spots that stay open late around Austin.
September 10, 2025
 · 
STAFF
A woman wears a bolo tie designed by Claire Sommers Buck.
Business
3 questions with Austin’s own Claire Sommers Buck Jewelry
The Austin jeweler shared the inspiration behind her Flora collection and what winning Eliza Page’s Austin Shines contest means to her.
September 9, 2025
 · 
Morgan O’Neal
ATX_UpstairsAtCarolineDog
Culture
Where to treat your pup on International Dog Day
We’re not barking up the wrong tree — Austin’s many four-legged friends deserve a treat on their special day.
August 21, 2025
 · 
Laura Figi
A gif of two images, one of a man holding a drink in a colorful cup sitting in front of a bar, and one of a cocktail on fire in a tiki cup.
Sponsored
Explore downtown Austin, get rewarded
Turn your amateur photography skills into a chance to win gift cards to local shops + restaurants or a downtown staycation package.
Sponsored by
ATX_FailJewelry
Culture
Meet 10 finalists from Eliza Page’s Austin Shines design challenge
The Austin-based fine jeweler is sharing the spotlight with fellow local jewelry designers through the contest.
August 18, 2025
 · 
Laura Figi
aerial view of the austin skyline with skyscrapers, the colorado river, pedestrian bridges and trees
Business
Meet the top 15 Austin companies that made the 2025 Inc. 5000 list
Look out, you just might be working for one of these trailblazing companies that are growing faster than you can say “Inc. 5000"
August 12, 2025
 · 
Laura Figi
The Austin skyline, as seen at nighttime
Business
Industry ICYMI: 3 Austin business headlines you may have missed
Catch up on Austin’s business industry news with some of the biggest headlines of the week.
August 7, 2025
 · 
Laura Figi
An overhead look at dipping ramen noodles, fried chicken, and mole.
Food
Ramen Del Barrio will move into its first brick-and-mortar this year
The Bib Gourmand Japanese-Mexican fusion restaurant will stay in north Austin and take over the former Bullseye Bakery space.
July 28, 2025
 · 
Laura Figi
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Real Estate
ICON launches Titan printer rollout for construction companies
The 3D printing construction company will allow builders to utilize its technology and services including its design catalog starting as early as 2027.
March 11, 2026
 · 
Laura Figi
Flatstock at SXSW features exhibitors with posters hanging on each wall of the booths. Dozens of people wearing SXSW gear and badges walk through the exhibition.
Events
23 SXSW events that don’t require a badge in 2026
SXSW has fun in store for everyone, whether or not you have a badge this year.
March 10, 2026
 · 
Laura Figi
Last call Rodeo Austin_ATXtoday_FEB
Sports
5 things to know before you go to Rodeo Austin
Maximize your Rodeo Austin experience with these insider tips.
March 10, 2026
 · 
Morgan O’Neal
ATX_PhantomoftheOpera
Culture
Broadway in Austin announces record-breaking 2026-2027 season
Texas Performing Arts is raising the curtain with 11 shows, including premieres like “Harry Potter and the Cursed Child” and returning favorites like “Beetlejuice.”
March 9, 2026
 · 
Laura Figi
View of Austin, Texas' skyline with people kayaking in the Lady Bird Lake.
Culture
Beat the daylight saving slump with these Austin activities
The clocks will “spring forward” this weekend, allowing Austinites to make the most of their evenings.
March 5, 2026
 · 
Maria Adnado
Minaa B., Alok Vaid-Menon, Ana Kirova, and Kesha sit down for a panel conversation on the stage at SXSW 2025.
Events
Best of the fest: Your ultimate guide to SXSW 2026
It’s the SXS-Best time of year in Austin, and SXSW 2026 is going to look a bit different this time around, so buckle in and let us help you plan.
March 5, 2026
 · 
Laura Figi
ATX_DiabloHotchicken
Food
Veracruz All Natural founders opening Nashville hot chicken truck this month
Diablo Hot Chicken will start as a food truck serving the beloved Nashville dish, incorporating Mexican chile into the recipe.
March 4, 2026
 · 
Laura Figi
Three coffee drinks sitting on top of a white picnic table.
Live
50+ wonderful coffee shops to try out in Austin
If you don’t have coffee already in hand, consider this your sign to grab some.
March 2, 2026
 · 
STAFF
A packed crowd at Stubb’s outdoor music venue in Austin, with fans raising their hands and phones toward the stage. The arched canopy above the stage is illuminated with red and pink visuals, while bright stage lights highlight the performing band. A second-level balcony overlooking the scene is filled with spectators, and surrounding trees are lit with blue and purple lighting.
Culture
Listen local: Every Austin-based artist performing at SXSW 2026
Over 160 local musicians will show up to represent the Live Music Capital of the World, and we’ve rounded them up in one easy-to-use guide for you.
February 26, 2026
 · 
Laura Figi
A vintage-style red neon sign for the Austin Motel stands against a partly cloudy sky. Below the main sign, a marquee board displays the message "LET'S AMPLIFY AUSTIN Y'ALL." A covered entrance with colorful neon lights and a small "VACANCY" sign is visible in the foreground.
City
How to give back during Amplify Austin Day 2026
Amplify Austin Day gives Central Texas residents a seamless way to support the community and nonprofits of their choice during this 24-hour event.
February 24, 2026
 · 
Laura Figi