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How to win an ATXtoday x Sea of Beads ACL Festival friendship bracelet

We’re giving away friendship bracelets at both weekends of ACL Festival — here’s how you can secure one for yourself.

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We shopped local to get the supplies to make our 2025 edition of our ACL Festival friendship bracelets. | Photo by ATXtoday

With speculation that Sabrina Carpenter might bring Taylor Swift on stage at her ACL set this Friday, it has never been a better time to give out friendship bracelets.

Figi here. Go ahead and add “jewelry designer” to my title, because I traded my keyboard for beads + charms over the weekend. Editor Morgan and I spent Saturday morning with the folks at local business Sea of Beads to design this year’s friendship bracelet giveaway.

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You can also visit Sea of Beads at the Mutiny Market inside ACL. | Photos by ATXtoday

After laying eyes upon every nook and cranny of the shop, we left with all the supplies we needed to make 200 bracelets (by hand) to gift to the lucky folks attending ACL. You only need to do two things to get one:

  • Find one of us during either weekend at the festival — you can DM us on Instagram for help
  • A new ATXtoday subscription is required for a bracelet

Don’t forget to prepare for the festival by checking out our guides to navigating the festival and seeing local artists.

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