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Building with a vibrant, vertical rainbow mural on the corner, surrounded by city structures. A parking sign in the foreground points left. Clear sky.
City
Downtown Austin Alliance debuts free parking pilot program
Austinites patronizing participating businesses can get free or discounted parking in two Downtown garages now through the end of April.
February 23, 2026 02:38 PM
 · 
Laura Figi
A few gifts overlaid on a patchwork background, including a Carharrt lunch box and a jewelry dish.
Sponsored
What to buy for parents: Your 2025 gift guide for Mother’s Day and Father’s Day
Including Oprah’s favorite eye mask and a No. 1 best-selling beard trimmer.
Sponsored by
the window of austin motel with a pride flag that says "y'all means all!"
Business
Shop Harry Styles’s brand at The Pleasing Inn in the Austin Motel
The Pleasing Inn will move into the SoCo staple for a weeks-long experience, including exclusive merchandise and photo-worthy spaces.
March 3, 2025
 · 
Morgan O’Neal
The interior of Hill Country Weavers displays an array of colorful yarns organized on shelves and racks. A mannequin in the center wears a hand-knit multicolored cardigan. Skeins of yarn in various textures and hues fill cubbies, baskets, and display stands. A sign above the shelves reads "Our Happy Place," and natural light streams in through the windows.
Business
Austin-based alternatives to Joann Fabric and Crafts
As the big box store prepares to close all of its US locations, we’re sharing where you can get your craft supplies and keep your dollars in the community.
February 28, 2025
 · 
Laura Figi
The Austin, Texas skyline and Lady Bird Lake with a blue, setting sky behind them.
Business
We’re celebrating Small Business Week, here’s how to join us
Join us at ATXtoday in celebrating the heart of our community: small businesses.
February 25, 2025
 · 
STAFF
A dog looking at a plate of ribs
Play
Calling all pet owners: Austin’s dog-friendly guide
Explore these dog-friendly places in Austin, from places to eat, drink, shop, exercise, and stay the night.
February 25, 2025
 · 
STAFF
A luxury watch boutique featuring a large, gold astronaut statue standing on a circular red carpet. The astronaut has the "Omega" logo on its chest. The store has glass display cases showcasing watches, sleek wooden accents, and bright, recessed lighting. A red "Omega" logo is illuminated on the wall behind a modern reception desk. The ceiling features a large circular light fixture, and a chandelier with cascading lights hangs in the background. The floor is a mix of white tiles and plush red carpeting.
Business
11 businesses now open + coming soon at The Domain
Stop in these new storefronts and restaurants during your next shopping spree at The Domain.
February 17, 2025
 · 
Morgan O’Neal
Outdoor vintage market stall featuring a mannequin adorned with a straw hat decorated with colorful feathers, a turquoise necklace, and a vibrant patterned shawl. A woman in a white hat and red dress browses the display of eclectic items, including lanterns, brass decor, and textiles. The scene is set under a white tent with a backdrop of trees against a clear blue sky.
Travel and Outdoors
Your guide to Round Top Antiques Shows in 2025
Here’s where to shop for hidden gems, eat fabulous food, and rest your head at these one-of-a-kind festivals in the Texas countryside.
January 10, 2025
 · 
Morgan O’Neal
Seven mannequins dressed up behind a table with flat laid accessories.
Culture
How to give a sustainable gift this holiday season
We’re dreaming of a green Christmas.
December 9, 2024
 · 
Laura Figi
A modern H-E-B grocery store entrance with a large red "H-E-B" logo prominently displayed at the top. The building features tall glass windows, a red awning with "WELCOME" written in bold letters, and multiple glass doors. The exterior includes a wide concrete staircase with railings and a decorated barricade showcasing festive designs at the bottom right corner. The sky above is partly cloudy, reflecting in the glass windows.
Business
Inside the new H-E-B on South Congress Avenue
The Texas grocer’s oldest location in Austin is now a shiny, new gem in the Violet Crown.
December 4, 2024
 · 
Morgan O’Neal
A painted version of the graffitied train bridge above Lady Bird Lake.
Arts
A dozen Austin references you didn’t notice in Trader Joe’s
It’s a mini city-wide scavenger hunt in the supermarket, and all the references are different throughout each Trader Joe’s location.
November 21, 2024
 · 
Laura Figi
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A spread of sashimi dishes from above on a dark wooden table, surrounded by cocktails, beer, a glass of wine, dishes of soy sauce and plates with chopsticks on top.
Food
28 places to get sushi in the Austin area
Whether you’re looking for omakase, sake pairings, a sushi conveyor belt, a whimsical interior, or an “Ahi Tower,” we’ve got the restaurant for you.
February 10, 2026
 · 
Laura Figi
Elegant dining room with plush chairs around square tables, set for a meal. Large windows with golden drapes, and crystal chandeliers hang above.
Food
Persian restaurant Roya opening this month
Chef-owner Amir Hajimaleki has been honing the concept through local pop-ups since 2018 with plans to showcase the Persian “art of hospitality.”
February 5, 2026
 · 
Laura Figi
Matthew McConaughey wears a plaid red suit in front of a wall for the Washington Commanders.
Sports
A brief history of Austin celebrity Super Bowl commercial appearances
As you watch the 2026 Super Bowl, keep watch for a few familiar, local faces that will make a cameo during the commercials.
February 5, 2026
 · 
Laura Figi
ATX_Olympic Torch Relay Celebration Cauldron 3.jpeg
Sports
Meet the four 2026 Winter Olympians from Texas
Cheer on Team USA at this year’s Winter Olympics in Milan, where four talented Texans will compete for the gold.
February 4, 2026
 · 
Laura Figi
ATX_GoldenCheekedWarbler
Travel and Outdoors
Get outside in ATX for The Great Backyard Bird Count
The annual Great Backyard Bird Count attracts more than one million people nationwide to help record the bird population.
February 4, 2026
 · 
Laura Figi
A café-like interior with warm lighting, featuring brown leather seating, wooden tables, metal chairs, and lush green plants.
Business
Switchyards to open second ‘neighborhood work club’ in east Austin, with more on the way
The company will drop 350 new memberships with the opening of its second workspace, a former auto repair shop, in March.
February 2, 2026
 · 
Laura Figi
ATX_Kinsho
Food
The team behind Rocco’s Italian opening sushi restaurant
From restaurateur duo Nick Ford and Wade McElroy, Kinsho is set to open on Rainey Street in March with an 18-seat sushi bar.
February 2, 2026
 · 
Laura Figi
ATX_TheMacKenzieClub
Sports
Trio of new golf hubs coming to the Austin area
Austin’s golf scene has a handful of new additions opening this year, so it’s time to break out the clubs and hit the green.
January 29, 2026
 · 
Laura Figi
A group of people crowded around a small pen for Armadillo Day
History
You’ve heard of Groundhog Day — but what about Armadillo Day?
We do things a little differently in the Lone Star State.
January 29, 2026
 · 
London Gibson
An elegant spread of vibrant dishes from Ema restaurant, featuring a variety of colorful plates, including salads, roasted vegetables, and entrees artfully arranged on patterned and decorative tableware. The meal includes fresh bread, appetizers, and cocktails, all displayed on a light wood table.
Food
Ēma will open at Domain NORTHSIDE this weekend
A sister restaurant to Aba, Ēma will be helmed by “Top Chef Duels” winner Chef CJ Jacobson and feature Mediterranean flavors.
January 28, 2026
 · 
Laura Figi