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Shop Harry Styles’s brand at The Pleasing Inn in the Austin Motel

The Pleasing Inn will move into the SoCo staple for a weeks-long experience, including exclusive merchandise and photo-worthy spaces.

March 3, 2025 • 
Morgan O’Neal
the window of austin motel with a pride flag that says "y'all means all!"

Follow the neon, rainbow lights to The Pleasing Inn, a pop-up experience inspired by 1960s road trips.

Photo by ATXtoday

Does Harry Styles love ATX? It sure seems like it, because his brand Pleasing will soon bring a pop-up to South Congress Avenue for a second consecutive year.

The Pleasing Inn will take over the Austin Motel from Friday, March 7 to Sunday, March 23. The activation will stretch across three Poolside King Suites, and a unique experience awaits behind each door:

  • The Valet Service Suite will feature racks of Pleasing apparel, including limited edition items only available in Austin + a new oversized Pleasing tote.
  • The Salon Suite, dedicated to nails, beauty, and fragrance, will debut three new shades of the new Big Lip + Cheek Tint.
  • The Bell Hop Suite will boast an Instagrammable checkout experience. Psst — exclusive, surprise gifts will be available with purchase.

Shoppers can stop in from 10 a.m. to 6 p.m. Sunday-Thursday and 10 a.m. to 7 p.m. Friday-Saturday. Follow @pleasing for future updates.

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