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Red River Cultural District unveils five-year strategic enhancement plan

The Soundtrack to the Future plan outlines improvements to the venue facades, curb appeal, and safety features.

April 16, 2026 • 
Laura Figi
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The outdoor improvements are meant to make Austin’s Music Mile more cohesive, while honoring the strip’s history. | Rendering courtesy Red River Cultural District

Austin’s Music Mile, aka the Red River Cultural District, is getting a little TLC. The district debuted plans for a strategic plan, called Soundtrack to the Future, for the next five years.

The announcement comes on the heels of its economic impact report, which stated that Red River generated $2.3 billion for the city over the last five years. Here’s what’s in store for the plan:

ATX_RedRiverDaytimeViews

Your favorite venues are gearing up to get a little tender loving care. | Rendering via Red River Cultural District

  • Upgrades to the exteriors and of venues including The 13th Floor, Elysium, and Valhalla for a more cohesive strip
  • New gateways at major entrances and revamped signage
  • Solar-powered lighting, newly planted trees, raised planters, and enhanced curb appeal from 10th to 15th streets
  • New public murals dedicated to the identity of Red River Street
  • Revitalized sidewalks + safety improvements for pedestrians

View the full plan here.

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