Support Us Button Widget

Recapping ATXtoday’s Drink Up Month

In July, we told you all about the local beverage industry. Here’s what we celebrated during Drink Up Month.

Two clear and blue drinks on the counter at Estelle's.

The Bluebonnet will only be offered for a limited time in celebration of Drink Up Month.

Photo by ATXtoday

It’s been real, Austin.

Today is the last day of Drink Up Month, so we’re looking back on some of the content and partnerships we’ve enjoyed this July.

This month, we told you about:

    In addition to bringing you stories about the local beverage industry, we also partnered with local businesses to bring you specialty drinks and discounts, including:

    Drink Up Month may be over, but that doesn’t mean we’re going to stop celebrating local beverages any time soon. Click here to tell us what we missed, or let us know how you liked our coverage.

    More from ATXtoday
    Dip your toes into “phillumeny,” aka the practice of collecting matchbooks, while you explore ATX and support local businesses at the same time.
    The slate of new grants goes toward projects including new bridge construction, shade structure creation, and trail repair.
    Let’s take a deeper dive into some of Austin’s historical markers, the significance they hold, and how long they’ve been standing.
    Austin made waves on dozens of studies, lists, and rankings, so we gathered some of the highest points the Capital City hit in 2025.
    Here’s the deal — the resale and vintage shopping scene is stellar in the Capital City. Here are 21 markets and shops to stop by on your secondhand journey.
    If you have a goal you’re trying to hit in 2026, we’re here to help you make that as easy as possible by connecting you to our guides.
    Save this page to plan your year’s worth of festivities.
    The Austinite and two college friends-turned-founders made the list with their honey-based performance gel, which is made with organic honey and clean ingredients.
    Whether you’re sober curious or fully alcohol-free, these ~30 Austin businesses serve up delicious mocktails you won’t want to miss.
    We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.