Here in Austin — where the music never stops, BBQ is a way of life, and the vibe is always electric — we thrive on a vibrant culture, unique spirit, and passion for discovering the latest innovations. That’s why it’s fitting that the good people of Austin will be the first in the US to experience a new alternative to cigarettes.
Say hello to IQOS, a new alternative to cigarettes that provides real tobacco taste and satisfaction.
IQOS (pronounced EYE-kohs), is an innovative, rechargeable device, but instead of burning tobacco or vaporizing e-liquid, it heats real tobacco. It’s part of a new tech category called “heat not burn” devices. That means you can enjoy real authentic tobacco taste and satisfaction without fire or ash and less lingering smell than cigarettes. No more dirty ashtrays.
There’s more: IQOS heats tobacco and does not burn it. Heating tobacco significantly reduces the production of harmful and potentially harmful chemicals compared with cigarettes. Scientific studies have shown that switching completely from conventional cigarettes to IQOS significantly reduces your body’s exposure to harmful and potentially harmful chemicals. IQOS is the first and only heated tobacco system authorized by the FDA as a modified risk tobacco product. This does not mean that use of IQOS is risk-free or that the FDA has approved or endorsed IQOS.
It’s a game-changer for adult smokers who want to switch from traditional combustible tobacco products.
Whether you’re hiking the trails at Barton Creek, catching some outdoor live music on Sixth Street, or hanging out at Zilker Park, you’ll get an enjoyable real tobacco experience with IQOS.
Welcome to a new era of enjoyment, Austin. Are you ready to make the switch?
Be the First
When you choose IQOS, you’re not just buying a product, you’re joining a community of like-minded individuals who value innovation, quality and being at the forefront of driving meaningful change.
Curious to learn more? Join the exclusive IQOS Circle and become part of a small group that’ll be the first in the US to get VIP access to IQOS. You’ll receive plenty of perks like discounted pricing and an invitation to exclusive launch parties. These events will be a celebration of the innovation and creativity that embody the spirit of Austin.
This moment is about being first. The first in the US to experience IQOS and share a satisfying new tobacco experience with adult 21+ friends and colleagues who would otherwise just keep on smoking. The first to spark real change. To make a difference.
