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Armadillo World Headquarters and Austin FC team up for cultural collaboration

“The spirit of the ‘Dillo is still alive today,” according to Austin FC Minister of Culture Matthew McConaughey, as the sports team and iconic venue join forces.

February 16, 2024 • 
Laura Figi
Ray Benson performs in front of a screen reading "The 'Dillo Lives" during the re-launch of Armadillo World at the Austin FC jersey launch party at ACL Live.

Get ready for a cultural collaboration between the Armadillo World Headquarters and Austin FC.

Photo by Rick Kern and Getty Images for Armadillo World

The ‘Dillo will live on — famous, defunct music venue the Armadillo World Headquarters, that is — during the upcoming season of Austin FC.

The iconic music venue, which hosted legendary musicians from 1970 to 1981, will be revived this year in the form of live events, a documentary film, merchandise, and Austin FC’s newest jersey kit.

A cream and mint jersey reading "YETI" with the netspend logo, Adidas logo, MLS logo, Austin FC tree, and Apple TV logo on top of a background of Armadillo World Headquarters memorabilia.

Co-founder and owner of Armadillo World Headquarters Eddie Wilson said the collaboration helps “share the powerful culture that made Austin the special place.”

Photo by Jacob Gonzalez for Austin FC

Kicking off the reincarnation, Austin FC’s newest jerseys were unveiled last week at ACL Live boasting the club’s original address (525 1/2 Barton Springs Rd.) on the tag.

That’s not all — a feature documentary comprised of 200+ videos from past performances at Armadillo World Headquarters is in the works. The release date has yet to be announced, but the partnership will also host some new live music events.

In the meantime, the cultural collaboration has one more thing to offer: a line of limited-edition merch, including vinyl recordings, which is soon to be announced.

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