Support Us Button Widget

Armadillo World Headquarters and Austin FC team up for cultural collaboration

“The spirit of the ‘Dillo is still alive today,” according to Austin FC Minister of Culture Matthew McConaughey, as the sports team and iconic venue join forces.

Ray Benson performs in front of a screen reading "The 'Dillo Lives" during the re-launch of Armadillo World at the Austin FC jersey launch party at ACL Live.

Get ready for a cultural collaboration between the Armadillo World Headquarters and Austin FC.

Photo by Rick Kern and Getty Images for Armadillo World

The ‘Dillo will live on — famous, defunct music venue the Armadillo World Headquarters, that is — during the upcoming season of Austin FC.

The iconic music venue, which hosted legendary musicians from 1970 to 1981, will be revived this year in the form of live events, a documentary film, merchandise, and Austin FC’s newest jersey kit.

A cream and mint jersey reading "YETI" with the netspend logo, Adidas logo, MLS logo, Austin FC tree, and Apple TV logo on top of a background of Armadillo World Headquarters memorabilia.

Co-founder and owner of Armadillo World Headquarters Eddie Wilson said the collaboration helps “share the powerful culture that made Austin the special place.”

Photo by Jacob Gonzalez for Austin FC

Kicking off the reincarnation, Austin FC’s newest jerseys were unveiled last week at ACL Live boasting the club’s original address (525 1/2 Barton Springs Rd.) on the tag.

That’s not all — a feature documentary comprised of 200+ videos from past performances at Armadillo World Headquarters is in the works. The release date has yet to be announced, but the partnership will also host some new live music events.

In the meantime, the cultural collaboration has one more thing to offer: a line of limited-edition merch, including vinyl recordings, which is soon to be announced.

More from ATXtoday
The annual celebration of live music and cosmic cowboy vibes is known to sell out quickly, and for good reason.
Get ready to plan your next day trip and let City Editor Figi take you through some of her favorite spots from a recent trip to the historic Alamo City.
The two-day music festival will bring Christina Aguilera and Calvin Harris as headliners.
The 3D printing construction company will allow builders to utilize its technology and services including its design catalog starting as early as 2027.
SXSW has fun in store for everyone, whether or not you have a badge this year.
Maximize your Rodeo Austin experience with these insider tips.
Texas Performing Arts is raising the curtain with 11 shows, including premieres like “Harry Potter and the Cursed Child” and returning favorites like “Beetlejuice.”
The clocks will “spring forward” this weekend, allowing Austinites to make the most of their evenings.
It’s the SXS-Best time of year in Austin, and SXSW 2026 is going to look a bit different this time around, so buckle in and let us help you plan.
Diablo Hot Chicken will start as a food truck serving the beloved Nashville dish, incorporating Mexican chile into the recipe.