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McConaughey in a black suit and white shirt stands amid a crowd at a formal event, gazing slightly off-camera. In the foreground, an Oscar statue is visible on the left, indicating the setting is likely an awards ceremony. People in the background appear dressed in formal attire, contributing to the celebratory atmosphere.
Culture
56 facts about Matthew McConaughey for his 56th birthday
Celebrate the local legend by learning dozens of facts about his life.
November 03, 2025 02:00 PM
 · 
Laura Figi
A group of people dancing around two musicians with brass instruments in their hands.
Play
Every Austin festival taking place in 2024
Save this page to plan your year’s worth of festivities.
January 2, 2024
 · 
London Gibson
A graphic with a bunch of images of people that ATXtoday interviewed.
Culture
25 of our favorite interviews from 2023
We spent this year getting to know our city and its residents even better.
December 21, 2023
 · 
London Gibson
Two people and a dog walking along the Ann and Roy Butler Hike and Bike Trail, with buildings in the background.
Culture
Holiday help: Where to take visitors this season
Have friends or family in town this year? We’re here to help plan their visit.
December 15, 2023
 · 
London Gibson
a group of people wearing reindeer ears smiles and cheers
Sponsored
Add to cal: POP! at ZACH Theatre
Sponsored by
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Culture
ATXtoday’s 31 days of local shopping
Follow along with us as we highlight some of the best local stores in Austin this December.
November 27, 2023
 · 
London Gibson
An illuminated sign for Creek Show in Austin, TX.
Culture
Experience Waterloo Greenway’s Creek Show
This annual event features eight illuminated installations and nightly music performances.
November 14, 2023
 · 
Emily Shea-Owen
ATX_CuriousMixofPeople
Entertainment
“A Curious Mix of People” authors Richard Whymark, Greg Beets talk music at the Texas Book Festival
Catch “A Curious Mix of People” authors Richard Whymark and Greg Beets talk about their roots in the 1990s Austin music scene as UT DJs at the Texas Book Festival this weekend.
November 8, 2023
 · 
Laura Figi
A copy of "The Which Way Tree" on a table in front of Hill Country foliage.
Culture
Journeying through Texas history with Elizabeth Crook
We sat down with the acclaimed Austin author to discuss her inspiration, her passion for Texas, and her upcoming novel.
November 1, 2023
 · 
London Gibson
Blakchyl sitting on a ledge with buildings in the background, in black and white.
Culture
Talking inspiration, collaboration, and Austin with hip-hop artist Blakchyl
We sat down with the local musician at ACL Fest to learn more about her experience in the Austin music scene.
October 20, 2023
 · 
London Gibson
ATX_GraceSorensen
Entertainment
Getting to know Austin-based R&B singer Grace Sørensen
We met up with the ATX-born artist to chat about her first-ever ACL set, what inspires her music, and what local music she keeps on her playlist.
October 17, 2023
 · 
Laura Figi
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Four people wearing red bandanas and western-style outfits pose together outdoors at a Texas-themed event, with a crowd and event signage visible in the background.
Culture
Big state, big screen: 7 questions with Chase Musslewhite and Grant Wood of Media for Texas
The two movie makers are on a mission to bring Hollywood to Austin by advocating for better film incentives in their home state.
May 9, 2025
 · 
Laura Figi
A lively boutique clothing store filled with people shopping and socializing. The store has a bright, modern interior with racks of clothing along the walls, a central wooden counter, and hanging pastel lamps. Shoppers are dressed in casual, trendy outfits, and the atmosphere appears cheerful and welcoming.
Business
What makes Austin’s small business scene special?
We asked the question, and small business owners across Austin answered.
May 8, 2025
 · 
STAFF
A close-up photo of Matthew McConaughey dressed in burnt orange, holding up the hook'em hand signal.
City
Oh, the places you’ll go: Famous alumni from local universities
The tassel was worth the hassle — these local universities have impressive alumni rosters.
May 8, 2025
 · 
Laura Figi
A group of eight people, including Mayor Kirk Watson, stands outdoors on a sunny day, holding an oversized ceremonial check for $8.4 million made out to “Austin’s Parks” from the Austin City Limits Music Festival and C3 Presents. The check is dated May 7, 2025. One person is dressed in a colorful hummingbird costume, and the group is posed on a paved path in a park-like setting with grass, trees, and utility poles in the background.
City
ACL Festival debuts $8.4 million in funding for Austin Parks Foundation
ACL Festival generated $534.8 million in economic impact — its highest report yet — during the 2024 edition of the iconic live music event.
May 7, 2025
 · 
Laura Figi
A group of people enjoy a sunny day on a white and blue Centurion speedboat cruising across a lake. Some passengers are lounging, chatting, or raising their arms in celebration. The background features a shoreline with parked cars, boats, and lush green hills under a partly cloudy sky.
Business
Must-try experiences in Austin, according to small biz owners
We’re spreading the Small Business Week love with a spotlight on can’t-miss deals and experiences in the Capital City.
May 6, 2025
 · 
STAFF
A large, dense crowd of festival-goers gathers outdoors under a blue sky with scattered clouds. Tall, colorful vertical flags line the background, and trees are visible behind them. The atmosphere is lively and energetic, with people wearing sunglasses, hats, and summer clothing.
Culture
Sabrina Carpenter, Hozier, and Doja Cat will headline the 2025 ACL Festival
Plus, look forward to performances from Luke Combs, John Summit, The Strokes, and Doechii at this year’s festival.
May 6, 2025
 · 
Morgan O’Neal
Open-concept coworking space with people working at communal tables, lounge chairs, and leather sofas, surrounded by plants, books, and natural light from large windows.
Business
Exclusive: Switchyards will open first ‘neighborhood work club’ in Austin
The coveted workspace will release 250 memberships for its inaugural Austin location, opening early this summer.
May 6, 2025
 · 
Laura Figi
A banquet hall set for an event with round tables covered in white linens, each adorned with tiered trays of food, glassware, and floral garnishes, surrounded by beige chairs and tall columns under warm lighting with purple uplighting accents.
Events
Treat mom with these eats + experiences in ATX on Mother’s Day
Mother’s Day is on Sunday, May 11, and we’re ready to celebrate all the mother figures who call Austin home.
May 5, 2025
 · 
Laura Figi
A colorful hat customization shop features wooden walls lined with decorative accessories and materials. On the left, large spools of ribbon in various colors—ranging from mustard yellow to deep red and muted brown—are mounted on a wall rack. Below them, patterned scarves hang neatly. A vintage-style white glass wall sconce lights the workspace. In the center, a shelf displays lace, fabric bands, and beaded hatbands hanging from black hooks, with small signs reading “Build a Hat” and showing hat style options. To the right, wide-brimmed hats in neutral and pastel tones sit stacked on circular shelves, with more hats and small accessories arranged on a display table in front of a mirror. Decorative elements like dried flowers, feathers, and ornate frames add to the boutique’s eclectic and rustic charm.
Business
Top off your weekend at The Hat and Floral Bar
This weekend-only micro shop lets you design a hat, shop local makers, and leave with a bouquet in hand.
May 2, 2025
 · 
Morgan O’Neal
A person pours melted wax into a candle mold during a candle-making workshop at Slow North. Amber glass bottles labeled with various scents, including cinnamon, are arranged on a table nearby.
Business
Small Business Week has arrived in Austin
Join us at ATXtoday in celebrating small businesses from Sunday, May 4 to Saturday, May 10.
May 1, 2025
 · 
Laura Figi