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A vibrant mural with the text "Greetings from 78666 San Marcos" featuring illustrations of a yellow rose, a historic city hall, and other local landmarks integrated into the zip code. The mural is painted on a red wall with a small sign on the bottom right indicating sponsorship.
Play
Get in — we’re going to San Marcos, Texas
The Mermaid Capital of Texas, home to Texas State University, and riverside town is a great place to take a day trip — we’ve got all the spots to hit when you visit.
April 14, 2026 01:02 PM
 · 
Laura Figi
A rotating gif featuring: Photo 1, People and a dog having a picnic with rolling green mountains in the background. Photo 2, A man and woman stand on a lookout point rock on a trail in the Blue Ridge Mountains on a clear day. Both wear active clothing and helmets, and the man holds a mountain bike. Photo 3, A person looks up at various colorful, artfully designed lampshades hanging from the ceiling in a vibrant store. The setting feels creative and eclectic. Photo 4, Three people enjoy a casual rooftop gathering at sunset, with mountains in the background. Photo 5, A band looks out over a crowd at a concert.
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Your peak summer awaits in Asheville, NC
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A turquoise wall at ONETACO features a framed photo of Guy Fieri on the left and a stencil-style graffiti portrait of him in blue and yellow on the right. The graffiti includes his signature, the phrase "Guy Fieri was here," and the Food Network logo. Below the artwork is a red-walled hallway lined with framed sports jerseys.
Food
14 hot spots where celebrities like to eat and party in Austin
We know Austin has an exquisite culinary scene, and apparently celebrities do too, because they’re all over town visiting the city’s famous restaurants and hidden gems.
March 19, 2026
 · 
Laura Figi
A table set at an outdoor restaurant with a bowl of whipped cheese topped with diced tomatoes, herbs, and nuts, accompanied by pieces of toasted flatbread. Three cocktails are in the background: a pale yellow drink in a wine glass with a sprig of thyme, a dark espresso martini in a coupe glass, and a pink beverage in a tall glass with a black straw. The setting features wicker chairs, a potted plant, and natural light streaming through open windows.
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40+ great brunch restaurants to try in Austin
Check out these brunch restaurants, cafes, and diners in town, serving a variety of egg dishes, mimosas, micheladas, and more.
March 17, 2026
 · 
Laura Figi
Minaa B., Alok Vaid-Menon, Ana Kirova, and Kesha sit down for a panel conversation on the stage at SXSW 2025.
Events
Best of the fest: Your ultimate guide to SXSW 2026
It’s the SXS-Best time of year in Austin, and SXSW 2026 is going to look a bit different this time around, so buckle in and let us help you plan.
March 5, 2026
 · 
Laura Figi
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Planning your spring break? Don’t miss this bonus offer.
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Building with a vibrant, vertical rainbow mural on the corner, surrounded by city structures. A parking sign in the foreground points left. Clear sky.
City
Downtown Austin Alliance debuts free parking pilot program
Austinites patronizing participating businesses can get free or discounted parking in two Downtown garages now through the end of April.
February 23, 2026
 · 
Laura Figi
Elegant dining room with plush chairs around square tables, set for a meal. Large windows with golden drapes, and crystal chandeliers hang above.
Culture
Restaurant Roundup: New and coming-soon restaurants in Austin
Dining in ATX is always a fresh experience, with new restaurants popping up all the time — and more on the way.
February 23, 2026
 · 
Laura Figi
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Culture
Where to collect matchbooks in Austin
Dip your toes into “phillumeny,” aka the practice of collecting matchbooks, while you explore ATX and support local businesses at the same time.
January 13, 2026
 · 
Laura Figi
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Culture
Flashback Friday: Learn about the hundreds of historical markers in Austin
Let’s take a deeper dive into some of Austin’s historical markers, the significance they hold, and how long they’ve been standing.
January 8, 2026
 · 
Laura Figi
Outdoor display of thrifted clothing and goods in front of the Treasure City Thrift store in Austin, Texas.
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Happy Hauling: swap meets, co-ops, vintage, and resale shops in Austin
Here’s the deal — the resale and vintage shopping scene is stellar in the Capital City. Here are 21 markets and shops to stop by on your secondhand journey.
January 7, 2026
 · 
Laura Figi
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A woman in a denim jacket stands smiling in a lush garden with a water fountain. The background features greenery and a mural of an eye.
Business
Good Grief: How Austinite Veronica Pulido turned tragedy into creation
The winner of Austin FC’s Dream Starter competition started an online platform to help people navigate serious illness and end-of-life care for their loved ones.
April 20, 2026
 · 
Laura Figi
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City
Red River Cultural District unveils five-year strategic enhancement plan
The Soundtrack to the Future plan outlines improvements to the venue facades, curb appeal, and safety features.
April 16, 2026
 · 
Laura Figi
Downtown Austin from the east, featuring train tracks running through a busy street, lined with trees and vegetation in the foreground. Modern high-rise buildings with glass and steel facades dominate the skyline, interspersed with older, low-rise structures. Cars navigate the streets below, and traffic lights and street signs add to the busy, bustling atmosphere. Clear skies with light clouds above the city.
Culture
If Downtown is Austin’s living room, what does that make the rest of town?
Mayor Kirk Watson calls Downtown “Austin’s living room,” so we’re speculating on what that means for the rest of the city.
April 15, 2026
 · 
Laura Figi
One person handing a bag of food to another person on the porch of a home
Play
40+ volunteer opportunities in Austin
This list of volunteer opportunities in Austin, TX includes everything from building homes for people in need to fostering shelter animals.
April 8, 2026
 · 
STAFF
A spaceman kite floating facing down in front of a sky filled with dozens of other kites.
Events
A brief history of Austin’s ABC Kite Fest
The ABC Kite Fest — originally called the Kite Tournament — has been an Austin staple for almost a century, providing free fun for kids and adults alike.
April 7, 2026
 · 
Laura Figi
A singer and guitarist in a cowboy hat sings into a microphone with a bassist and drummer in the background.
City
Red River Cultural District announces $529 million inaugural economic impact report
The home to some of Austin’s most iconic venues, the district has generated $2.3 billion in impact in five years.
April 6, 2026
 · 
Laura Figi
ATX_CapMetroFools
Culture
April Fools’ pranks in Austin that we almost fell for
We’ve got some jokers in the Capital City, and these pranks from local businesses almost had us fooled.
April 1, 2026
 · 
Laura Figi
A bottle of Desert Door sotol on the rocky ground next to a golden easter egg and a spiky plant.
Events
Try This: Adult Easter egg hunts in Austin
Who says the kids should have all the fun? Here are four Easter egg hunts where everybunny 21 and up can relive the nostalgia.
March 31, 2026
 · 
Laura Figi
Thousands of people gathered at Zilker Park, flying kites, in front of the Austin Skyline.
Events
Plan Ahead: Don’t miss these events happening in Austin
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
March 30, 2026
 · 
Laura Figi
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City
ATXtoday’s takeaways from SXSW 2026
The momentous 40th anniversary of the festival brought hundreds of celebrities, dozens of premieres, thousands of steps, and some key messages to ATX in 2026.
March 26, 2026
 · 
Laura Figi