Austin Made: Alamo Drafthouse’s journey from small cinema to a national brand
Alamo Drafthouse South Lamar was recently remodeled to have new recliner seating and a 10th auditorium. | Photo by Heather Leah Kennedy
Sit down and settle in. Order a burger, some chips and queso, or a themed cocktail. Take in the pre-show entertainment. But whatever you do, no talking.
You probably already know the business we’re featuring today: that’s right, Austin’s own Alamo Drafthouse. We’re talking about the story of this cult cinema’s rise to widespread success.
Fast Facts
The first Alamo Drafthouse opened at 409 Colorado St. in 1997.
In addition to offering a dinner-and-a-movie experience, the chain is known for hosting themed showings, premieres, festivals, and a range of films from art house cinema to Marvel blockbusters.
Alamo Drafthouse has a zero-tolerance policy for talking or using a cell phone during screenings. You will be kicked out.
The first Alamo Drafthouse was on Colorado Street, downtown.
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Photo courtesy Alamo Drafthouse
Cannibals and parking garages
When Tim and Karrie League opened the first Alamo Drafthouse, Austin was seeing a strong — but still growing — film scene.
That first theater set up shop on the second floor of a parking garage with a handbuilt screen, showing second-run titles at a discount. Thanks in part to word-of-mouth marketing and a welcoming for the weird, the theater quickly became a local favorite.
Alamo Drafthouse’s dinner service — in part inspired by hosting Quentin Tarantino’s meat-centered Cannibal Film Festival in 1999 — was a rarity for cinema-goers at the time.
Alamo’s original theater was torn down last year. Today, the longest continually operating Drafthouse is its Village location, which opened in 2001.
The remodel to Alamo Drafthouse’s South Lamar location added easter eggs from Stanley Kubrick’s “The Shining,” just in time for Halloween.
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Photo by Heather Leah Kennedy
Still expanding
Alamo Drafthouse now has five locations in Austin, 18 in Texas, and 39 in the US, plus soon-to-open theaters in Massachusetts, Alabama, Arkansas, and Florida. The chain’s South Lamar location was recently remodeled to add a 10th auditorium and recliner seating.
As part of a double feature, what were the first two films ever shown at the original Alamo Drafthouse?
A. “Titanic” and “Good Will Hunting” B. “Boogie Nights” and “Men in Black” C. “This is Spinal Tap” and “Raising Arizona” D. “Citizen Kane” and “City Lights”
Lukas Nelson + POTR | Friday, Oct. 13 | 6:30-8 p.m. | ACL Live, 310 W. Willie Nelson Blvd., Austin | $35-$55 | Enjoy live tunes from Nelson’s newest album, “Sticks and Stones.”
Tina Fey & Amy Poehler | Now-Sunday, Oct. 15 | Times vary | Bass Concert Hall, 2350 Robert Dedman Dr., Austin | $80-$820 | The comedy icons, writers, producers, and SNL alumni are bringing the “Restless Leg Tour” to ATX.
Saturday, Oct. 14
Austoberfest | Saturday, Oct. 14 | 12-11 p.m. | Scholz Garten & Saengerrunde Halle, 1607 San Jacinto Blvd., Austin | $20 | Join in on one of the “Best Oktoberfests in America” with live music, stein holding, polka dancing, and food.
Panic at the Paramount: “Hocus Pocus” | Saturday, Oct. 14 | 3:15 p.m. | The Paramount Theatre, 713 Congress Ave., Austin | $5-$9 | Commemorate the 30-year anniversary of the Sanderson sisters’ escape using the black flame candle.
Sunday, Oct. 15
Ghoulie Garlands Workshop | Sunday, Oct. 15 | 10:30 a.m.-12:30 p.m. | Austin Creative Reuse Center, 2005 Wheless Lane, Austin | $20 | Learn hand-stitching and make Halloween-themed plushies and garlands at this workshop for people ages 11 and up.
Make & Take: Czech Kolaches | Sunday, Oct. 15 | 2-4 p.m. | Central Market Austin North Lamar, 4001 N. Lamar Blvd., Austin | $75 | Practice making Czech fruit, cheese, and sausage kolaches at this cooking class.
Monday, Oct. 16
Wellness Circle for Women in Transition | Monday, Oct. 16 | 12-1:30 p.m. | Be Well Austin Center & Yoga House, 1906 W. Koenig Lane, Austin | $447-$669 | Explore your next journey of growth with this group, which will meet until mid-December.
$8.2 billion. That’s the equity value of Austin-based National Instruments Corp., which was officially acquired by Emerson Electric Co. this week. The company’s stock is no longer on the Nasdaq exchange. (Austin Business Journal)
Development
The plans for a 65-story Conrad hotel on East Second and Trinity streets appear to be scrapped, as the property is now up for sale. The site would have been the state’s first Conrad hotel, which included 300 rooms and 136 luxury condos. (Austin American-Statesman)
Announced
Tech staffing company Accenture announced plans to lay off ~350 Austin employees at its Domain location, starting this December. The decision is the third time the company has issued layoffs in Central Texas this year. (Austin American-Statesman)
Eat
Yellow Bell Tacos, a new food truck from the team behind Interstellar BBQ, opens today at 10300 Springdale Rd. Stop by for smoked meats, tacos, aguas frescas, and vegetarian + vegan dishes at the truck, which is outside Austin Beerworks. (Eater Austin)
Now Open
Quince, a rooftop restaurant with origins in San Miguel de Allende, opened at 3825 Lake Austin Blvd. this week in the former space of Abel’s on the Lake. The restaurant’s menu is wide-ranging, including Japanese dishes and French pastries in addition to cocktails, smoothies, and teas. (Eater Austin)
Plan Ahead
The Domain is about to be pretty in pink. Head to Century Oaks Terrace and Rogers Road this Saturday, Oct. 14 from 10 a.m. to 7 p.m. to see the Hello Kitty Café pop-up, which will offer treats and merch.
Try This
Need some new body art? Local tattoo shops are offering discounted tattoos for Friday the 13th — take a look at the deals. (The Daily Texan)
Austinite
And the best neighbor award goes to… you, for directly supporting ATXtoday with the gift of your membership. Not only will you join our super cool membership club (and get perks including birthday shoutouts), but you’ll keep this newsletter free for the entire neighborhood. Way to go, neighbor.
Wellness
Noticing hair changes? Root causes of hair thinning can change over time making it difficult to know where to begin. Learn more about how Nutrafol can help.*
Today Is
Happy Frightday
An Austinite’s guide to luck on Friday the 13th
The Barton Creek Greenbelt is one of Austinites’ most cherished natural areas. | Photo by @roamtheouterspace
Today is Friday the 13th, and thanks to a few helpful tips from our readers, we have the tips you need to make it extra lucky.
Take notes — here’s our collaborative guide for navigating good and bad luck in Austin.
What would bring an Austinite bad luck?
“Leaving trash in green spaces (parks, greenbelts, the lake). Extra bad luck for those who leave unconsumed food in dog parks where dogs can potentially eat it and get sick.”
“Drive aggressively in Austin’s infamous traffic.” — Need a break from the roads? Try taking the Red Line.
“Poison Treaty Oak!” — We can’t argue with that one. Read more about the famous Austin tree.
The results are in, and we’re ready to crown the winner of our September News Quiz.
Reader Paige C. earned the highest score, followed by Robyn D. Nice work, y’all.
This month’s hardest question was: Q: In a recent report on Austin Energy’s tree-trimming practices after this February’s winter storm, auditors found it would take how long for the utility to catch up on required tree-trimming around power lines? A: 14 years
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