A new year is more than flipping the calendar — it’s a chance to reset your priorities, refresh your habits, and take charge of your journey. The season invites you to dream bigger and embrace change.
It’s the perfect time to ask yourself: “What would I do differently to make this year my best one yet?” Maybe it’s about making different choices, embracing new technology, or finding fresh approaches to the things you love.
Rethinking Your Habits?
Meet the device that’s changing how tobacco is enjoyed. Say hello to IQOS, the new alternative to cigarettes that provides real tobacco taste and cigarette-like satisfaction† — with no fire, no ash and with less lingering smell than cigarettes.
Instead of burning tobacco or vaporizing e-liquid, IQOS heats real tobacco. IQOS heats tobacco and does not burn it. Heating tobacco significantly reduces the production of harmful and potentially harmful chemicals compared with cigarettes. Scientific studies have shown that switching completely from conventional cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals. IQOS is the first and only heated tobacco system authorized by the FDA as a modified risk tobacco product††.
It’s a real alternative for adult smokers who want something else but would otherwise continue to smoke traditional combustible cigarettes.
Be the First to Discover Heated Tobacco
When you choose IQOS, you’re not just buying a product, you’re joining a community of like-minded individuals who value innovation, quality, and the taste of real tobacco.
Curious to learn more? Join the IQOS Circle and become part of an exclusive group that’ll be the first in the U.S. to get VIP access to IQOS. You’ll receive plenty of perks such as invitations to curated events that celebrate the creativity and innovation that embody the spirit of Austin.
This moment is about being first. The first in the U.S. to experience IQOS and share a satisfying new tobacco experience with adult 21+ friends and colleagues who would otherwise just keep on smoking. The first to spark real change. To make a difference.
Make this the year you try something new — because change starts with one bold step. Head to IQOS.com to discover a new way to enjoy tobacco.
†3-month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
††This does not mean that use of IQOS is risk-free or that the FDA has approved or endorsed IQOS.
