Curious if you’re a trendsetter or a savvy suburbanite?
Discover what your neighborhood trends say about you with Esri’s interactive Tapestry map . The tech company analyzes zip code data to define the characteristics of individuals in neighborhoods using a process called segmentation.
How it works
This tool sorts areas into 67 unique categories , or segments, based on demographics and socioeconomic characteristics such as age, income + population.
Users can input zip codes or click around the map to explore segments that best describe a particular area. Typically, the results show the top three segments that define a neighborhood.
You’ll discover groups like urban chic (professionals living “sophisticated, exclusive lifestyles”) and the young and restless (young, educated workers employed in professional or technical occupations).
Austin’s tapestry
- The city’s downtown core residents are largely defined as metro renters (residents who live alone or with a roommate in apartment buildings and condos) + laptops and lattes (mostly single, well-educated professionals in business, finance, legal, and tech fields).
- For the 78704 zip code in the South Congress area, ~34% of residents are considered young and restless well-educated tech or sales professionals who like to shop and try new products, with a median age of 29 years old.
- In Round Rock, the 78665 zip code indicates 44% of residents are classified as up and coming families and 28% are labeled boomburbs .
- The 78702 zip code that makes up Central East Austin is considered mostly emerald city , and residents are shown as young and mobile, purchase eco-friendly products, and earn a median household income of $54,000.
Outside of the segmentation tool, you can do a deeper dive into trending habits based on zip code, right down to shopping preferences + credit card debt.
Check out the map
and let us know
if the tool has your ATX neighborhood personality and lifestyle pegged.