Support Us Button Widget
Sponsored Content
Travel and Outdoors

Where the unexpected becomes an adventure

February 2, 2026
Sponsored by
ATX-VisitGreenvilleSC 02.05.2026 (2).gif

Greenville, SC promises delightful surprises right from arrival.

Photos provided by VisitGreenvilleSC

In Greenville, SC, your next adventure is always within reach — and always a little unexpected.

Touch down at North America’s Most Enjoyable Airport, just 15 minutes from downtown, and step straight into a destination full of surprises. You’ll wonder why you didn’t visit sooner.

Experience the moments that feel like they were meant just for you:

  • Waterfalls just minutes from world-class dining.
  • Rushing rivers and rooftop cocktails.
  • Global flavors crafted with Southern heart.
  • Big trails with hidden wonders.

Discover the unexpected

More from ATXtoday
A yellow little free library outside of the flagship Kendra Scott store.
Business
Meet the Austin founders on Inc.’s 2026 Female Founders 500
This year’s national list includes 14 entrepreneurs behind local companies — from dating apps to jewelry to nutrition.
March 23, 2026
 · 
Laura Figi
A turquoise wall at ONETACO features a framed photo of Guy Fieri on the left and a stencil-style graffiti portrait of him in blue and yellow on the right. The graffiti includes his signature, the phrase "Guy Fieri was here," and the Food Network logo. Below the artwork is a red-walled hallway lined with framed sports jerseys.
Food
14 hot spots where celebrities like to eat and party in Austin
We know Austin has an exquisite culinary scene, and apparently celebrities do too, because they’re all over town visiting the city’s famous restaurants and hidden gems.
March 19, 2026
 · 
Laura Figi
ATX_LuckPotluckWillieNelsonPerformance2026
Culture
Inside the annual Potluck dinner, fundraiser, and concert at Luck Ranch
Warning: Setting foot on Lunch Ranch may make you want to never leave.
March 18, 2026
 · 
Laura Figi
A table set at an outdoor restaurant with a bowl of whipped cheese topped with diced tomatoes, herbs, and nuts, accompanied by pieces of toasted flatbread. Three cocktails are in the background: a pale yellow drink in a wine glass with a sprig of thyme, a dark espresso martini in a coupe glass, and a pink beverage in a tall glass with a black straw. The setting features wicker chairs, a potted plant, and natural light streaming through open windows.
Play
40+ great brunch restaurants to try in Austin
Check out these brunch restaurants, cafes, and diners in town, serving a variety of egg dishes, mimosas, micheladas, and more.
March 17, 2026
 · 
Laura Figi
A large group of musicians and performers, including Willie Nelson, on stage under bright lights, with a neon sign reading "Luck" in the background. Some artists are seated playing guitars, while others stand with brass instruments, singing or engaging with the audience. The crowd in the foreground raises hands and takes photos.
Culture
Inside Luck Reunion, Willie Nelson’s Americana music festival
The annual celebration of live music and cosmic cowboy vibes is known to sell out quickly, and for good reason.
March 16, 2026
 · 
Laura Figi
A massive structure covered in vines with a round red sign that reads "XXX Pearl."
Travel and Outdoors
How to spend a day in San Antonio, according to an Austinite
Get ready to plan your next day trip and let City Editor Figi take you through some of her favorite spots from a recent trip to the historic Alamo City.
March 13, 2026
 · 
Laura Figi
ATX_SipsSoundsNight
Culture
Sips & Sounds will bring the beats to Auditorium Shores this weekend
The two-day music festival will bring Christina Aguilera and Calvin Harris as headliners.
March 12, 2026
 · 
Laura Figi
ATX_ICONTitan
Real Estate
ICON launches Titan printer rollout for construction companies
The 3D printing construction company will allow builders to utilize its technology and services including its design catalog starting as early as 2027.
March 11, 2026
 · 
Laura Figi
Flatstock at SXSW features exhibitors with posters hanging on each wall of the booths. Dozens of people wearing SXSW gear and badges walk through the exhibition.
Events
23 SXSW events that don’t require a badge in 2026
SXSW has fun in store for everyone, whether or not you have a badge this year.
March 10, 2026
 · 
Laura Figi
Last call Rodeo Austin_ATXtoday_FEB
Sports
5 things to know before you go to Rodeo Austin
Maximize your Rodeo Austin experience with these insider tips.
March 10, 2026
 · 
Morgan O’Neal