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🎶 Pump up the jam
Tickets for the festival are still available. | Photo by Charles Reagan Hackleman via Coca-Cola’s Sips & Sounds Music Festival
Sips & Sounds, a two-day music festival at Auditorium Shores, will return for its fourth year today and tomorrow.
This year’s headliners include Christina Aguilera, Calvin Harris, Major Lazer, and Foster the People + other performers across two stages. Editor Figi here — I’m excited to see Grouplove perform.
Tickets start at $65 for one day, or up to 1,000 SXSW Platinum badgeholders can reserve a free ticket each day.
Here’s some quick information to know before you go:
Doors open at 2 p.m. both days.
Expect the standard festival do’s and don’t’s — read through the bag policy here.
Parking is readily available nearby Palmer Events Center, One Texas Center, City Hall, and Austin Convention Center Parking Garage.
There are two entrances along West Riverside Drive.
Wristband holders can re-enter up to two times per day.
13. That’s how many Austin-based billionaires made Forbes’ ”World’s Billionaires List,” with Elon Musk taking the No. 1 spot. Michael Dell took the No. 13 spot, and Robert F. Smith, Thai Lee, and Joe Gebbia were also prominent members.
Trending
Do you look like Matthew McConaughey? It’d be a lot cooler if you did. Austinities who resemble the actor will gather in Zilker Park at 1 p.m. this Sunday, March 15 for a lookalike competition. The grand prize is $200, free merch, and White Castle sliders.
Eat
Lauded chef Joseph Gomez, who was known for Con Todo taqueria until its closure last year, opened a new concept inside the Royal Blue Grocery on Nueces Street yesterday. Sana Sana Taqueria started as a pop-up and now has a more permanent home. (Austin American-Statesman)
Development
A new mixed-use development at 7700 Parmer Lane, near the Apple campus in northwest Austin, is expected to break ground in 2027. The plan is to expand an already existing facility — the fourth-largest office space in Austin at 911,573 sqft — to add multifamily and retail space. (Austin Business Journal)
Coming Soon
Café Fleurs de Nuit, a cafe concept coming to the Blanton Museum of Art from the folks behind Justine’s Brasserie, is expected to open this fall. It will be open during museum hours and for Saturday dinner service. (CultureMap Austin)
Opening
Chick this out. Starbird, a California-based fried chicken chain, is expanding into Texas. The fast-casual spot plans to open locations in Austin, Houston, and San Antonio, though it’s still unclear which city will land the first outpost. (CultureMap Austin)
Plan Ahead
What do hot air balloons, family-friendly activities, and Easter egg drops have in common? They’re all part of this highly anticipated event returning to Horseshoe Bay Resort Friday, April 3 to Sunday, April 5. Learn more and reserve your pass to watch the sky come alive this Easter Weekend.*
Step into the land of “Landman” at the Paramount+ Lodge. | Photo by ATXtoday
Yesterday marked the first day of SXSW, and your friendly neighborhood ATXtoday editor hit the ground running. Here’s what I was up to on SXSW day one.
Touring Paramount +'s The Lodge, where we grabbed a drink and toured mock sets of “Landman” and “Survivor 50.”
Seeing “I Love Boosters,” starring Keke Palmer, which will be released for public viewing in late May.
Attending a DJ set at the Austin Proper Hotel, which is hosting programming that is open to the public, like this DJ set from Questlove.
The Buy
Our secret to dinner party compliments galore + unforgettable family feasts: artisan sourdough, pastries, and pasta from Wildgrain. Standout offerings include slow-fermented olive oil ciabatta, fresh rigatoni, lemon ginger biscuits, sourdough dinner rolls, and pepperoni pizza buns. Is your mouth watering yet? Our readers get $30 off their first order and free croissants for life.
Editor Morgan and I capped off the evening with a DJ set from Electric Guest, a longtime favorite band of mine. Its lead vocalist is Asa Taccone, the brother of Jorma Taccone, aka a member of The Lonely Island. If you’re interested in listening to Electric Guest’s music, I recommend starting with the song “Birthday.”
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