Plus, guess the song Austinites loved this year.
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🌎 Passport to local shopping

ATX_2025SmallBusinessPassport
Try this new way to explore and shop all at once. | Photo by ATXtoday
Looking for a fun way to gamify your holiday shopping while keeping it local? The 2025 ATX Small Business Passport has you covered.

Here’s how it works: Visit as many of the 13 participating shops as you can before Wednesday, Dec. 31. Each purchase you make earns you a stamp, plus community brownie points.

Once you reach five, 10, and 12 stamps, you earn a discount at participating businesses of your choice to be redeemed in January 2026. Plus, the first 50 shoppers to fill their passport get a special goodie bag.

Here’s a gift idea from each shop to help you get started.

Kindred Spirits | If you want your giftee to think of you whenever they’re relaxing at home, this quilt throw is the perfect way to stay on their mind.

Slow North | A monthly candle subscription is the gift that keeps on giving — literally.

Tanuki Games | Gift-giving is no game, unless you’re planning to put this “Exploding Kittens” game under the tree.
Keep gifting

Asked

Roughly how many small businesses call Austin home?


A. 13,000
B. 24,000
C. 38,000
D. 42,000
Take a guess

Events

Friday, Dec. 5

WWE Friday Night SmackDown | 6:30 p.m. | The Moody Center | $48+

Disney’s “Beauty and the Beast” | Friday, Dec. 5-Sunday, Dec. 14 | 7:30-10 p.m. | Bass Concert Hall | $36+

Saturday, Dec. 6

German-Texan Heritage Society Christmas Market | 10 a.m.-5 p.m. | German Texans Heritage Society | $10+

Holiday Reuse Art Market | Saturday, Dec. 6-Sunday, Dec. 7 | 11 a.m.-4 p.m. | Austin Creative Reuse | Free admission

Austin Holiday Market | Saturday, Dec. 6-Sunday, Dec. 7 | 11 a.m.-5 p.m. | Palmer Events Center | $8+

Holiday Sing-Along & Stroll | 5-8 p.m. | Downtown | Free admission

Trail of Lights Fun Run | 6-10 p.m. | Zilker Metropolitan Park | $45+

Christone “Kingfish” Ingram: “The Hard Road World Tour” | 8 p.m. | The Paramount Theatre | $41+

Sunday, Dec. 7

2025 Decker Challange | 8 a.m.-12 p.m. | Travis County Expo Center | $45+

Bob Schneider & The Moonlight Orchestra | 8 p.m. | ACL Live at The Moody Theater | $31+
See our full events calendar

Feature your event here, or make a bigger splash.

News Notes

List

“Luther” by Kendrick Lamar and SZA was the most-streamed Spotify song in Austin this year, followed by “DtMF” by Bad Bunny, and “BIRDS OF A FEATHER” by Billie Eilish. (Austin American-Statesman)

Number

$1,786. That’s how much Austinites are poised to spend on holiday shopping this year, according to WalletHub. If you think that’s high, just wait until you hear about Cedar Park’s budget: $3,028.
Willie Nelson is still alive, despite recent rumors spread by AI via social media. The 92-year-old musician of legend posted on Instagram to dispel the rumors, so we’re celebrating with 92 facts about his life.

Opening

The Inn at Green Pastures, a 63-room boutique hotel, is now open in Bouldin Creek. The Inn is located inside a 120-year-old Victorian farmhouse and is home to Mattie’s at Green Pastures — take a peek at the grounds.

Ranked

Austin slipped on WalletHub’s annual ranking of the “Most Fun Cities in America,” ranking No. 8. Houston took the crown for most fun city in Texas, ranking No. 6, which was Austin’s ranking last year.

Sports

The Longhorns have a bright future. Texas football is the No. 8 recruiting class of 2026, despite holding the No. 13 spot in the College Football Playoff Rankings. (KXAN)

Listen

The Texans will face off against the Chiefs this Sunday in a must-win race for the playoffs. Get the biggest stories every day from the local experts of the Houston Texans with Locked On’s daily podcasts.

Pets

Cats are naturally mysterious — but their health doesn’t have to be. With Basepaws Cat DNA Test, you’ll uncover your cat’s breed mix, genetic traits, and potential health risks that other tests miss. Get 47% off for Cyber Week and gain science-backed insights into your feline’s health.*

Business

💼 Let’s get down to business

ATX_Forbes30Under30
Help us welcome the new class of ultra-talented Austinites. | Photos via Forbes
The Capital City is home to tons of young talent, but don’t just take our word for it, because at least six of them landed a spot on the 2026 edition of the coveted Forbes 30 Under 30 list.

Let’s meet our local trailblazers.

Jose Bethancourt | 28 | Finance
An alumnus of UT Austin, Bethancourt co-founded Method Financial: a service that helps businesses like SoFi, Robinhood, and Credit Karma see how much debt a consumer has (with permission).

Naweed Tahmas | 29 | Transportation + Aerospace
The founder of Aeon developed AI-enabled tactical missile systems and works with the Defense Department.

Eunice Ajim | 29 | Venture Capital
Hailing from Leander and born in Cameroon, the founder of Ajim Capital deployed funding to 20 early-stage startups during the company’s first year in business.
    Meet the rest of the class

    The Buy

    A foaming toilet cleaner that tackles stains, rings, and odors with zero scrubbing. Splash Foam Cleaner offers a hands-free way to achieve a sparkling clean toilet in three easy steps: pour, let it foam, and flush. It’s that easy.
    Get Splash Foam Cleaner
    ATXtoday Games

    The Wrap

    Nothing says “happy holidays” like a fancy candle, so that’s my local shopping pick of the day. This gardenia mint candle from 7th Street Candle Co. is calling my name, but if you really like your recipient, you can also gift a monthly candle subscription.

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