Plus, give back easily with "Giving Machine" donations.
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A message from our team

Happy Thanksgiving, Austin. We’re scaling back our content a bit through the weekend so that our team can step away and enjoy time with loved ones. We’ll be back to our usual coverage next week.

🛍️ Keep Austin Small

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Have a glamorous holiday shopping season, starting with some knick-knacks from Prima Dora. | Photo courtesy Prima Dora
Here at ATXtoday, we like to keep things local all year long, but on Small Business Saturday, the rest of the country joins us in our mission to shop small.

Founded by American Express in 2010 and cosponsored by the U.S. Small Business Administration since 2011, Small Business Saturday is an initiative to bring small businesses to the forefront of the holiday shopping season on the last Saturday of November.

This year’s event falls on Saturday, Nov. 29, and we want to make shopping local as easy as possible. This map will allow you to find small businesses in your area.
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It doesn’t matter which area of town you live in — there are small businesses in each corner of Austin. | Screenshots via American Express

Where we’re doing our shopping:


Psst — do you own a local company? Read our small business coverage or check out these resources to help you participate in Small Business Saturday.

Asked

How much did Americans spend at small businesses on Small Business Saturday in 2024?


A. ~$500 million
B. ~$12 billion
C. ~$22 billion
D. ~$55 billion
Take a guess

Events

Thursday, Nov. 27

Thanksgiving Brunch | 11 a.m.-3 p.m. | Hotel Viata | $79+

ThunderCloud Subs Turkey Trot | 8:30 a.m. | Auditorium Shores | $25+

Friday, Nov. 28

Texas A&M vs. UT | 6:30-10:30 p.m. | Texas Memorial Stadium | $478+

Bob Schneider + The Moonlight Orchestra | 8 p.m. | ACL Live at the Moody Theater | $48+

Saturday, Nov. 29

Jolly: Holiday Kickoff Party + Market | 12 p.m. | Meanwhile Brewing Co. | Free admission

“Elf” Under the Stars | 5:30-9 p.m. | Vista Brewing, Driftwood | Free admission
See our full events calendar

Feature your event here, or make a bigger splash.

News Notes

Holiday

Happy Thanksgiving to our celebrating readers. If you forgot to thaw your turkey, there may still be some restaurants with open tables.

Asked

Are you part of a turkey trot family, or a mimosas-for-breakfast family? It’s a debate that we’ve seen taking over the internet this Thanksgiving, and we want to help settle it. Let us know how your family spends the morning of the holiday.

Number

82 million. That’s how many Americans are projected to travel 50+ miles for Thanksgiving — a new AAA record. If friends and family are driving to you, make their trip even more memorable by taking them to visit Austin’s most iconic landmarks.

Cause

If you’re looking for an easy way to give back this holiday season, check out the “Giving Machine” at The Crossover sports center in Cedar Park. The machine contains ~30 goods or services to help out local charities, available for purchase with just a swipe of your card until Sunday, Dec. 7. (KVUE)

Open

Upscale French-American eatery Restaurant François opened for business in the 2nd Street District earlier this week. Once you’ve recovered from your food coma, book yourself a table.

Plan Ahead

Don’t flip out — YouTube trick shot + comedy stars Dude Perfect will bring their “Squad Games Tour” to Austin next summer. Tickets are on sale now for the Friday, July 9 show at the Moody Center.

Civic

Mark your calendar for next year’s November 15, 2026, which Travis County proclaimed Home Slice Pizza Day during the legacy restaurant‘s Carnival O’ Pizza. During the event, Home Slice raised $50,000 to benefit Foundation Communities.

Number

$0. That’s how much 94% of patients pay to see a licensed dietitian with Nourish. Find a dietitian covered by insurance and build a personalized nutrition plan — a structured, supportive way to map out your 2026 wellness goals now.*

Beauty

LaserAway was just ranked the No. 1 Laser Hair Removal provider by Cosmopolitan — get 75% off select packages for Black Friday and book laser hair removal by a medical-led team who actually listens. Book while the sale lasts.*

The Buy

It may be Thanksgiving, but some of the best Black Friday deals are available today. While everyone else is busy in the kitchen, shop these deals and save big.

🧥 Take 30% off this trendy cropped puffer vest complete with pockets and a collar to keep your neck warm.
🔥 Speaking of staying warm, bring portable + powerful heat to any room in the house with this 4.6-star rated space heater that’s on sale for under $45.
💄 Score $10 off this trio of tarte SmolderEYES shadow liners that double as eyeshadow + eyeliner, allowing you to create a sophisticated look in seconds.
More holiday savings here

Games

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The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.

The Wrap

Shopping local doesn’t have to end with Small Business Saturday, especially when you have us to help you out. Catch up on our growing local business guide to get the gears turning.

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