Support Us Button Widget
Business

Our Austin-based Small Business Saturday shopping picks

The 16th annual edition of Small Business Saturday falls on November 29 — the perfect time to help you add a local sparkle into your holiday shopping.

November 26, 2025 • 
Laura Figi
ATX_PrimaDora

Have a glamorous holiday shopping season, starting with some knick-knacks from Prima Dora.

Photo courtesy Prima Dora

Here at ATXtoday, we like to keep things local all year long, but on Small Business Saturday, the rest of the country joins us in our mission to shop small.

Founded by American Express in 2010 and cosponsored by the U.S. Small Business Administration since 2011, Small Business Saturday is an initiative to bring small businesses to the forefront of the holiday shopping season on the last Saturday of November.

This year’s event falls on Saturday, Nov. 29, and we want to make shopping local as easy as possible. This map will allow you to find small businesses in your area.

ATX_SmallBusinessSaturdayMaps

It doesn’t matter which area of town you live in — there are small businesses in each corner of Austin. | Screenshots via American Express

Where we’re doing our shopping:

Psst — do you own a local company? Read our small business coverage or check out these resources to help you participate in Small Business Saturday.

More from ATXtoday
ATX_WatersParkHistoricalMarker
Culture
Flashback Friday: Learn about the hundreds of historical markers in Austin
Let’s take a deeper dive into some of Austin’s historical markers, the significance they hold, and how long they’ve been standing.
January 8, 2026
 · 
Laura Figi
A view of Austin's skyline
Culture
How Austin ranked in studies during 2025
Austin made waves on dozens of studies, lists, and rankings, so we gathered some of the highest points the Capital City hit in 2025.
January 8, 2026
 · 
Laura Figi
Outdoor display of thrifted clothing and goods in front of the Treasure City Thrift store in Austin, Texas.
Play
Happy Hauling: swap meets, co-ops, vintage, and resale shops in Austin
Here’s the deal — the resale and vintage shopping scene is stellar in the Capital City. Here are 21 markets and shops to stop by on your secondhand journey.
January 7, 2026
 · 
Laura Figi
ATX_LacheMovement
Wellness
Resources to hit your New Year’s resolutions in 2026
If you have a goal you’re trying to hit in 2026, we’re here to help you make that as easy as possible by connecting you to our guides.
January 6, 2026
 · 
Laura Figi
A spaceman kite floating facing down in front of a sky filled with dozens of other kites.
Play
Every Austin festival taking place in 2026
Save this page to plan your year’s worth of festivities.
January 6, 2026
 · 
London Gibson
ATX_HNYFounders
Business
How Austin entrepreneur Ross Cooley’s pre-workout made Forbes 30 Under 30
The Austinite and two college friends-turned-founders made the list with their honey-based performance gel, which is made with organic honey and clean ingredients.
January 5, 2026
 · 
Laura Figi
ATX_LeonaDrinks
Food
Where to find a great mocktail in Austin
Whether you’re sober curious or fully alcohol-free, these ~30 Austin businesses serve up delicious mocktails you won’t want to miss.
January 2, 2026
 · 
London Gibson
ATX_6AM-GC-Recap-Hero_Orange.png
Business
Giving Campaign Recap: What we learned from readers
We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.
January 2, 2026
 · 
STAFF
A bustling street scene with people walking on wide sidewalks lined with trees and shops. Cars drive along the road under a blue sky with clouds.
City
City of Austin debuts plan recommendation for Historic 6th Street
Designs for the plan are expected to begin in early 2026, with construction slated to begin as quickly as 2027.
December 30, 2025
 · 
Laura Figi
ATX_SkylinefromNido
Culture
26 reader questions for 2026 in Austin
We’re asking our readers to submit their top questions about Austin, and we’ll do our best to answer them in 2026.
December 30, 2025
 · 
Dylan Aycock