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Our Austin-based Small Business Saturday shopping picks

The 16th annual edition of Small Business Saturday falls on November 29 — the perfect time to help you add a local sparkle into your holiday shopping.

November 26, 2025 • 
Laura Figi
ATX_PrimaDora

Have a glamorous holiday shopping season, starting with some knick-knacks from Prima Dora.

Photo courtesy Prima Dora

Here at ATXtoday, we like to keep things local all year long, but on Small Business Saturday, the rest of the country joins us in our mission to shop small.

Founded by American Express in 2010 and cosponsored by the U.S. Small Business Administration since 2011, Small Business Saturday is an initiative to bring small businesses to the forefront of the holiday shopping season on the last Saturday of November.

This year’s event falls on Saturday, Nov. 29, and we want to make shopping local as easy as possible. This map will allow you to find small businesses in your area.

ATX_SmallBusinessSaturdayMaps

It doesn’t matter which area of town you live in — there are small businesses in each corner of Austin. | Screenshots via American Express

Where we’re doing our shopping:

Psst — do you own a local company? Read our small business coverage or check out these resources to help you participate in Small Business Saturday.

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