Plus, the latest on I-35 cap-and-stitch funding.
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📒 Owner’s manual to ATX

A group of people enjoy a sunny day on a white and blue Centurion speedboat cruising across a lake. Some passengers are lounging, chatting, or raising their arms in celebration. The background features a shoreline with parked cars, boats, and lush green hills under a partly cloudy sky.
Lake Toys Boat Club is a family-owned business that offers members unlimited access to its fleet of boats + guaranteed availability. | Photo by John Dougherty
In honor of ATXtoday’s Small Business Week, we’ve tapped into the heart of Austin’s entrepreneurial spirit by asking local business owners to share their must-try experiences and products.

We posed the question, “When someone visits your small business for the first time, the one thing they have to do, see, or try is _____.” Here’s what they said.
A workout class happening in a studio with wooden floors and an instructor on a stage. The people in the mirror has their arms in the air, suggesting a dance cardio class is taking place.

Fitcidence specializes in beginner-friendly classes that make people feel good.

Photo by Sydney Wisner

  • Fitcidence: “HYPE Dance Cardio, our signature class.”
  • It’s All Good Goods: “The gluten-free sourdough breads.”
  • Bouldin Creek Cafe: “We are most known for our tofu scramble, and it’s a must-try even if you eat eggs.”
  • El Naranjo: “Our mole negro and corn tortillas.”
  • Slow North: “Our eucalyptus + lavender linen spray — it’s a fan favorite.”
  • Yummi Joy: “Our house-made fudge, and Gatti’s vegan ice cream with a fresh waffle cone.”
  • HarperSage: “The famous sage utility jumpsuit.”
  • Vanessa Sansivirini Beauty: “The Radiant Signature custom facial.”
15 more local picks
Miraval austin

Events

Wednesday, May 7

Music on Main | 7-9 p.m. | Prete Main Street Plaza, Round Rock | Free | Bring your blankets and lawn chairs to watch the Patrice Pike Band perform.

“What the Constitution Means to Me” | Wednesday, May 7-Sunday, May 11 | Times vary | The Topfer at ZACH | $25+ | This Pulitzer Prize finalist play follows 15-year-old Heidi Schreck and four generations of her family.

Thursday, May 8

Stories on the Lawn: This Day | 7:30-9 p.m. | Neill-Cochran House Museum | $15 | Tour the museum, then sit on its front lawn for a storytelling session with complimentary cocktails + mocktails.

Friday, May 9

Blue Owl, Rehatched | 12-10 p.m. | Blue Owl Brewing | Cost of purchase | Welcome the brewery’s new ownership + revamped patio with live music, bingo, food specials, and special beer releases.

Saturday, May 10

Mother’s Day Weekend High Tea | Saturday, May 10-Sunday, May 11 | 10 a.m.-12 p.m. | Mozart’s Coffee | $65 | Enjoy exquisite table service, a charming spread of light bites and decadent desserts, plus tea, coffee, and more — all set against a stunning lakeside view with live music to complete the experience.*

O. Henry Museum Pun-Off World Championships | 10 a.m.-6 p.m. | Brush Square Park | Free | It’s all pun and games at this quirky, longstanding local competition with live music + a silent auction.

Sunday, May 11

Mother’s Day Celebration | 9 a.m.-4 p.m. | Lady Bird Johnson Wildflower Center | $18 | Sip cocktails, eat snacks from Spread & Co., and paint a mug at this rain-or-shine celebration.
Fill your calendar
Click here to have your event featured.

News Notes

Civic

As the final decision on I-35 cap-and-stitch funding looms, a new recommendation from city staff advises moving forward with just two caps: one from East Cesar Chavez to 4th streets and another from 11th to 12th streets. The original plan envisioned ~30 acres of new public space. (KXAN)

Closing

Austin-based Golden Eye Chocolates plans to close its two locations due to woes in the cacao industry. Its north Austin store will close up shop on Saturday, May 31, and customers can pick up curbside orders at its south Austin site through Friday, June 20. (Austin Business Journal)

Event

Tickets are still available for The Paramount Theatre’s 110th Anniversary Gala on Saturday, May 10. Attendees will enjoy a cocktail hour under the marquee, a performance by Lyle Lovett and His Large Band inside the theater, and dinner + dancing on Congress Avenue.

Try This

Single and ready to mingle? You could meet your special someone at Pitch-A-Friend, an experience where wingmen + wingwomen create and give presentations highlighting their single friends. The next event is at 7 p.m. on Thursday, May 15 at Inn Cahoots.

Heath

Austin Public Health expects a longer mosquito season this year due to warmer weather. Experts say to avoid wearing dark clothing outside, use insect repellent sprays, and remove any standing water in vessels like buckets or birdbaths. (KVUE)

Sports

The Cowboys’ new running backs, Jaydon Blue and Phil Mafa, could redefine the team’s offensive strategy. Get the biggest stories every day from the local experts of the Dallas Cowboys with Locked On’s daily podcasts.

Concert

Grammy-winning duo Dan + Shay are kicking off Navy Federal Credit Union’s first-ever MAM JAM Concert Series — created to honor and celebrate our country’s service members during Military Appreciation Month — on Saturday, May 17 in Cedar Park. Get tickets.^

Biz

Bad ads are a $1.3 trillion problem. And we all know bad ads: The creepy ones. The irrelevant offers. The cringe graphics. Enter RAD Intel. Their AI is boosting marketing results by 3.5x for Fortune 1000 companies. And you can invest at their current share price... only until May 8.‡*

Pets
Pumpkin, blueberries, quinoa, USDA-grade meat — those are the air-dried ingredients in Sundays For Dogs, a shelf-stable fresh dog food. Save 50% on your pup’s first order.*

Job

We’re hiring. If you love digital media, hate boring jobs, and think Texas is the best place on Earth — we want you. 6AM City is growing fast, and we need a sales executive who can talk the talk and walk the walk. Let’s build something big, together. We offer competitive salary, benefits, and more. Apply now.

Festival

🎊 Cue the confetti

A large, dense crowd of festival-goers gathers outdoors under a blue sky with scattered clouds. Tall, colorful vertical flags line the background, and trees are visible behind them. The atmosphere is lively and energetic, with people wearing sunglasses, hats, and summer clothing.
We’re counting down the days until ACL Festival 2025. | Photo by Greg Noire
The wait is over — the 2025 ACL Festival lineup has arrived.

Get ready to spend your weekends in October with Sabrina Carpenter, Hozier, Doja Cat, Luke Combs, The Strokes, John Summit, and Doechii. They’ll headline this year’s fest, which will be held Friday, Oct. 3-Sunday, Oct. 5 and Friday, Oct. 10-Sunday, Oct. 12.

Other big names on the bill include:
  • Feid
  • Cage The Elephant
  • T-Pain
  • Empire of the Sun
  • Djo
  • Pierce The Veil
  • Role Model
  • Rainbow Kitten Surprise
  • Modest Mouse
  • Wet Leg
  • King Princess
  • Japanese Breakfast
  • Magdalena Bay
  • MARINA
  • Passion Pit
Three-day tickets to the festival are on sale now. You can sign up for festival reminders via text, which include announcements for upcoming price increases. We’ll see you at the flags.

Asked

How do you feel about the 2025 ACL Festival lineup?


A. I love it
B. It’s okay
C. It’s not my favorite
D. I just want to see the results
Spill the beans

The Buy

Support small businesses and artisans across the country when you shop Amazon Handmade. We love these aromatherapy shower steamers that are USA-made with plant-powered scents like peppermint, eucalyptus, lavender, rosemary, and lemon.
More worth The Buy

The Wrap

The image features a name graphic for "Morgan O'Neal," with stylized handwriting in a rich brown color. On the left side, there's a circular portrait of a woman with long, straight hair wearing a leopard-print top. The background behind the portrait is a warm peach color.
I love this year’s ACL Festival lineup, and I’d be lying if I said I didn’t already have one of my outfits planned. Festival fashion is one of my favorite parts of ACL — take a look at some of the best fits from last year’s fest.
Click Support below to help us out!
^This content was created by our Client Success Team. Let’s work together — explore affordable advertising options at advertise.6amcity.com.
‡This offering is made pursuant to Regulation A Round and involves risk, including the possible loss of principal. The Company valuation is set by RAD Intel. Please review all offering materials before making an investment decision.

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