Plus, tons of new development is coming to south Austin.
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Today’s Forecast

69º | Rainy | 87% chance of rain | Sunrise 7:28 a.m. | Sunset 5:42 p.m.

⚡️ Fast (500) and Furious
skyline of Austin, TX
Views of the Austin skyline never get old | Photo by Carlos Alfonso
If you blink you might miss it, because Austin’s business scene is in the fast lane.

Deloitte Technology named 14 Austin-based businesses in its 29th annual Fast 500 Awards, which recognizes and ranks the fastest-growing North American companies in industries like technology, media, telecommunications, life sciences, fintech, and energy tech sectors.

Companies on the list grew by as much as ~222,000% between 2019-2022.

How did other Texas cities fare?

Texas claimed 30 spots total on the list. As the technology hub of Texas, Austin had more than any other city in the Lone Star State, followed by five companies from Dallas, four from Houston, two from Plano, and one from San Antonio.

Let’s take a closer look at the top three local businesses that made the cut.

#77 | L7 Informatics, Inc. | Software + services

This data intelligence company, led by CEO Vasu Rangadass, Ph.D, marked its third consecutive year on the list and grew by 2,047% from 2019-2022.

#104 | Atmosphere | Digital content/media/entertainment

This company’s TV streaming platform provides content that is specially tailored to businesses, and boasted 1,422% growth from 2019-2022.

#199 | Measured | Software + services

With 707% growth, Measured’s Incrementality Platform helps businesses reach their marketing goals.

Don’t forget the rest of our local winners:

Check out the interactive list.
Thursday, Nov. 9
  • Speakeasy Wine Cave Tasting Experience | Now-Saturday, Dec. 23 | 6-10 p.m. | Wanderlust Wine Co. - Barton Springs, 1601 Barton Springs Rd., Austin | $99 | Enjoy curated wines in a dimly lit underground speakeasy.
  • Penfold Theatre presents “Art” | Now-Saturday, Nov. 18 | Times vary | The Ground Floor Theatre, 979 Springdale Rd., Ste. #122, Austin | $17-$37 | This play follows Serge’s purchase of an all-white painting for a small fortune, and his longtime friendships being put to the test.
  • Nathaniel Rateliff - “And It’s Still Alright Tour” | Thursday, Nov. 9 | 8 p.m. | Bass Concert Hall, 2350 Robert Dedman Dr., Austin | $40-$290 | After a three-year hiatus, Nathaniel Ratecliff is bringing back his solo tour.
Friday, Nov. 10
  • Creek Show | Friday, Nov. 10-Saturday, Nov. 18 | 6-10 p.m. | Waterloo Park, 1401 Trinity St., Austin | Free | Waterloo Greenway’s annual luminescent art exhibit is back with nine nights of glowing installations, food and drinks, live music, and activities.
  • “El Cid” | Friday, Nov. 10-Sunday, Nov. 26 | Times vary | The Long Center, 701 W. Riverside Dr., Austin | $15-$45 | This Austin Shakespeare adaptation of the romantic epic includes creative costumes, new music, and Spanish language from an internationally known translator.
Saturday, Nov. 11
  • The Front Market | Saturday, Nov. 11-Sunday, Nov. 19 | 11 a.m.-5 p.m. | Ani’s Day & Night, 7107 E. Riverside Dr., Austin | Free | Explore a weekend of vendors and pop-ups at this dog-friendly south Austin market.
  • Beers Made By Walking Festival | Saturday, Nov. 11 | 12-5 p.m. | Beerburg Brewing, 13476 Fitzhugh Rd., Austin | $40-$65 | Embark on nature hikes and learn about plant-inspired beer at this event benefiting environmental nonprofits.
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News Notes
  • A group of property and nightlife owners plan to invest $270 million to create a new mixed-use project in south Austin. The plan will bring three apartment complexes on Menchaca Road — investors hope to double entertainment in the area over the next two years. (Austin Business Journal)
Try This
  • A new, 75-seat “culinary incubator” restaurant called Playground ATX will open at 5001 Airport Blvd. on Monday, Nov. 15. The space will rotate its culinary talent every six months, starting with the inaugural tenant: East Meets Wings.
  • Nashville-based Hattie B’s Hot Chicken will take over the former space of Maria’s Taco Express, 2529 S. Lamar Blvd. The chicken sandwich spot, which served its sandwiches at Austin Food & Wine Fest, will open sometime in February 2024. (Eater Austin)
  • The pasta-bilities are endless at Poeta, a new all-day Italian café from the chefs behind Intero. Poeta will open on Wednesday, Nov. 24 at 1123 E. 11th St., serving bites like crab cakes, crispy polenta, a “wafflegato” topped with espresso, gnocchi, and tons of desserts.
  • An East Braker Lane extension project aiming to alleviate traffic and add pedestrian accessibility will break ground in 2024. The project will take place on a .75-mile portion of East Braker Lane, adding a new four-lane road, bike lanes in both directions, and center turn lanes. (Community Impact Austin)
  • Texas State University will become the first university in the state to add mounted horse patrol to its police department. The university welcomed two horses named Duke and Lyndon, and plans to implement horses on patrol for the upcoming spring semester.
  • We can’t say we’re surprised, but 73% of readers said they prefer tacos to burritos in our poll earlier this week. Of the rest, 16% said they prefer both, 8% said they prefer burritos, and 2% don’t enjoy either one.
  • This FDA-registered, doctor-recommended vibrator is clinically proven to heighten arousal and help alleviate dryness, thanks to its ultra-flexible shape designed to hit all the right spots. Even better? Our readers get 30% off.*
  • Congrats to Maja M., winner of our Modelo Oro Ultimate Thanksgiving Giveaway — thanks to Modelo they’ll be enjoying 10 cases of Modelo Oro and tons of brand swag.*
Meet “A Curious Mix of People”
Transport yourself to the days of Austin’s 1990s music scene with this series of interviews, musings, photos, and hyper-specific music anthology. | Photo by ATXtoday
Local music lovers, I’ve got the read for you: “A Curious Mix of People: The Underground Scene of ‘90s Austin.”

City Editor Figi here. I had the pleasure of spending an afternoon with Richard Whymark, a documentary filmmaker, music journalist, and one of the book’s authors. The book, which came out last month, is an exquisitely detailed amalgamation of local rock culture around UT Austin told through a series of interviews.

Whymark and his co-author Greg Beets didn’t just intricately research the grunge and “DIY” rock scene of Austin in the 1990s — they lived it.

Whymark and Beets let the reader in on the dually grimy and inclusive sides of the music scene from the era and vivid descriptions of venues past.

You can hear Whymark, Beets, and local artist J Muzacz speak at “Keepers of the Weird: Austin Artists & Musicians” during the Texas Book Festival from 1-1:45 p.m. on Sunday, Nov. 12 at the Texas Capitol.
The Buy
The secret ingredient we need for all holiday party cocktails.
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The Wrap
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From the editor
I’ve never been to Sin City before, but I’m leaving for a weekend in Las Vegas tonight. For me, the main attraction is Meow Wolf’s Omega Mart — I’m a big fan of the original House of Eternal Return — and the Bacchanal Buffet inside Caesars Palace.
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