Plus, a good reason to treat yourself.
 
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Today’s Forecast

69º | Rainy | 87% chance of rain | Sunrise 7:28 a.m. | Sunset 5:42 p.m.
 

What to do, eat, and see in Holly
A trail running alongside Lady Bird Lake, with trees in the distance and shrubbery in the foreground.
Follow the trail from Metz Neighborhood Park for a leisurely walk alongside Lady Bird Lake. | Screenshot via Google Maps
ATX, y’all really know your way around the city.

We recently asked you to identify one Austin neighborhood based entirely on a map — with the landmarks blanked out.

Not only were ~45% of you able to identify the neighborhood correctly as Holly, but you were also able to name quite a few of the businesses missing from the map.

Shout out to reader Lori H., who identified eight businesses, becoming our winner for this game by far. Readers Sarah C., Denisse M., Glenn D., and MAP share our second-place slot, with three correct identifications.

A map of the Holly neighborhood, flashing the names of landmarks on and off

We were impressed by how many Holly landmarks and businesses y’all were able to name.

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Gif by ATXtoday

Now, let’s learn a bit more about Holly.

The neighborhood has been largely residential since the early 1900s, and many of the older homes in Holly have been owned by the same people for decades.

Of course, new construction wasn’t far behind. Once ranked as the No. 24 coolest neighborhood in the world, Holly is rapidly gaining in popularity, in part due to its thriving food scene and access to Lady Bird Lake.

Today, the median home value in Holly is ~$470,000, and rent costs an average of $1,664 monthly. Most residents are between 25 and 44 years old, and earn a median household income of $88,426.

Want to check out the neighborhood for yourself? Here are a few spots we recommend:
A plate of barbecue on a wooden table

One thing’s for sure — you won’t be hungry when you go home from la Barbecue.

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Photo by @vale.mont86

Psst — did you know we have guides to some of Austin’s other coolest neighborhoods? Learn more about:
Events
Wednesday, Aug. 30
  • Pour the Record: Whiskey & Vinyl Reception | Wednesday, Aug. 30 | 6-8 p.m. | Acre 41, 1901 San Antonio St. Ste. 130, Austin | $20 | This unique sensory experience pays homage to the Austin experience by blending sound and taste.
  • Seattle Sounders FC vs. Austin FC | Wednesday, Aug. 30 | 7:30 p.m. | Q2 Stadium, 10414 McKalla Pl., Austin | $44-$87 | Put on your Verde best and cheer for Austin FC at Q2 Stadium.
Thursday, Aug. 31
  • The Front Festival | Thursday, Aug. 31-Sunday, Sept. 3 | Times vary | Multiple locations, Austin | $10-$40 | This multi-day fest includes a pool party, film showcase, and live music.
Friday, Sept. 1
  • Austin Tattoo Invitational | Friday, Sept. 1-Sunday, Sept. 3 | Times vary | Palmer Events Center, 900 Barton Springs Rd., Austin | $25-$50 | Learn more about the art of tattooing at this event featuring seminars on drawing fundamentals and techniques.
  • 2023 Pie in the Sky Hot Air Balloon Festival | Friday, Sept. 1-Saturday, Sept. 2 | Times vary | Lake Kyle, 700 Lehman Rd., Kyle | Free | This action-packed fest includes a corn hole tournament, a pie-eating contest, a pi recital concert, live music, hot air balloon rides, and more.
  • Bill Maher | Friday, Sept. 1 | 8 p.m. | ACL Live, 310 W. Willie Nelson Blvd., Austin | $59-$125 | The “Politically Incorrect” and “Real Time” comedian will share his gift of gab in ATX.
Events calendar here
Click here to have your event featured.
 
News Notes
Weather
  • Look up. Tonight’s full moon is not only the second one this month (aka a blue moon); it’s also the last blue supermoon we’ll see until 2032, appearing 8% bigger and 16% brighter than usual. Check local charts for the best time to view. Bonus: shop for telescopes. (KXAN)
Announced
  • SXSW announced the first round of speakers for its 2024 edition + a major theme of this year’s conference: AI. Head of ChatGPT Peter Deng will discuss the technology’s potential, and Grimes will join the conversation about on art and AI. Look out for tomorrow’s newsletter for a full rundown.
Coming Soon
  • Marlow Bar, a casual bar concept coming to the old Edwin’s Sports Bar lot on East 6th Street, is on track for a September opening. The bar will serve bourbon and mezcal cocktails, wine, local beers, and punch, with plans to host pop-up restaurants and food trucks. (Eater Austin)
Development
  • T3 Eastside is nearly complete, showcasing a more sustainable form of mass timber construction in its 102,000-sqft office and residential space. Mass timber saves on carbon by using compressed wood rather than concrete or steel. Currently, the building has no tenants. (Austin Business Journal)
Seasonal
  • High temps got you feeling low? Austin’s Sage Recovery and Wellness Center points out that excessive heat can lead to increased heart rate, headaches, bad sleep, and emotional strain. Recognize when heat may be affecting you, and help yourself along with treats throughout the day. (KXAN)
Environment
Finance
  • Refinance rates are skyrocketing. But home equity rates remain relatively low — which means that now is a great time to borrow against your home. Calculate your payment.*
Shop

Shop 8.30.23 (Affiliate + Six & Main)
Eat
  • Fall into the season of baking with Adams Apple Co biscuit mixes. You’ll have all the ingredients you’ll need to create a delicious apple-based treat.
Drink
  • Hosting a dinner party this fall? Treat your guests to one-of-a-kind laser-etched glasses from CEB Studio. Find your city’s design here.
Wellness
  • The best thing to scoop into your coffee (or tea, or smoothies) daily? Collagen that’s grass-fed, pasture-raised, and has 18 grams of protein per serving. Enter: NativePath’s Collagen Peptides.
Outdoors
  • Pro tip: Use a propane-powered fire pit for an easy, smokeless burn. This Amazon Basics gas fire pit makes a great home patio addition or camping buddy.
Home
  • The piece of furniture we’re drooling over: this Poly & Bark leather ottoman pouf in cognac brown. Hello, soft leather and beautiful living room.
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The Wrap
 
Dayten Rose

Today’s edition by:
Dayten
From the editor
Howdy. I’m your Kansas City-based National Content Editor, here to help out for a few days. Sporting KC beat Austin FC this past weekend, but the Austin Gamblers beat the Kansas City Outlaws in rodeo. I say we call it even and just get along.
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