How much do Austin’s festivals contribute to the local economy?
The first ACL Fest was held in 2002. | Photo by Chad Wadsworth
Festival season is in full swing, but let’s be real, when isn’t it in Austin?
Whether you’re a festival fanatic or prefer to avoid festival traffic, Austin’s annual international festivities keep the local economy chugging. We’re taking a quick look into how much cold, hard cash some of Austin’s most famous events bring in.
Austin City Limits Music Festival
ACL 2020 was not included, because it was held virtually.
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Graphic by ATXtoday
All-time economic impact: $3.08 billion, equivalent to 32,201 jobs.
All-time funding for the Austin Parks Foundation: $55 million
Note: the 2022 US Grand Prix economic impact reporthad yet to be released at the time of publication.
Events
Thursday, July 6
“Mortal Kombat” | Thursday, July 6 | 7:30 p.m. | The Paramount Theatre, 713 Congress Ave., Austin | $11 | The screening of this film, which is based on the popular video game, is co-hosted by We Luv Video.
RuPaul’s Drag Race: “Werq The World” 2023 | Thursday, July 6 | 8 p.m. | ACL Live, 310 W. Willie Nelson Blvd., Austin | $75-$125 | Don’t miss seeing your favorite “RuPaul’s Drag Race” Season 15 finalists at this production taking place in the “Netwerq.”
Friday, July 7
Louis Tomlinson | Friday, July 7 | 7 p.m. | Moody Amphitheater, 1401 Trinity St., Austin | $33-$408 | The Snuts and Andrew Cushin will perform alongside the former One Direction star.
Roald Dahl’s “Matilda the Musical” | Friday, July 7-Saturday, Aug. 12 | 8:15-10:30 p.m. | Zilker Hillside Theater, 2206 William Barton Dr., Austin | Free | Roald Dahl’s classic tale of a young girl discovering her magic comes to life at Zilker Park.
Saturday, July 8
Sugar & Spice: Learning Asian American Kitchen Staples | Saturday, July 8 | 11 a.m.-12 p.m. | Asian American Resource Center, 8401 Cameron Rd., Austin | Free | Pick up a new skill at this cooking class centered on Asian American food.
Austin Bergstrom-International Airport and Copa Airlines will celebrate the inaugural nonstop flight from Austin to Panama City today. Flight CM 0716 to Panama City will depart at 3:34 p.m. on Mondays, Wednesdays, Thursdays, and Saturdays.
Event
The Bullock Texas State History Museum will celebrate former Lieutenant Governor Bob Bullock’s honorary 94th birthday with a big, free party. The Bob Bullock Birthday Bash will include admission to all galleries, Texas-inspired games, and interactive activities from 10 a.m.-5 p.m. on Sunday, July 9.
Sports
You can now support Verde everywhere you go with specialty Austin FC license plates. More than 350 Texans have already pre-ordered the plate, which is available now starting at $50 per year. (KXAN)
Open
The Nutty Brown H-E-B is now open, in the same spot where the Nutty Brown Café and Amphitheatre stood until November 2021. The new location pays homage to its roots with displays of memorabilia from the venue, including signed guitars and vintage photography. (KVUE)
Community
Deep Eddy Pool reopened after closing for repairs and cleaning in late June. The historic swimming pool is once again open from 8 a.m.-8 p.m. daily.
Trending
In case you missed the fireworks on the Fourth of July, they were pretty happy. The annual fireworks show over Auditorium Shores debuted smiley face explosives that delighted Austin Redditors.
State
The Lower Colorado River Authority awarded $800,000+ during the most recent round of grants to 34 projects across the state, including those for first responders and the community. Applications for the next round of grants closes on Monday, July 31. (KXAN)
Shop
If you’re looking to buy a new pair of sunglasses this summer, you’re in luck. Our online store (Six & Main) has you covered with a variety of polarized, floating sunglasses… that’s right they float in the water. Find your perfect pair now.
Food
🌮 Taco ‘bout history
The delicious history of breakfast tacos
Cenote’s breakfast tacos are so big, you might need to eat them with a fork. | Photo by @konarik305
Spoiler alert: Austinites love breakfast tacos. But where was the first breakfast taco served?
In short, no one really knows for sure.
Breakfast tacos — a staple meal to residents of Austin, San Antonio, Rio Grande Valley, and Corpus Christi — are widely believed to have originated in Monterrey, Mexico in the early 1900s before spreading to Texas around ~1950.
Texas Monthly’s taco editor José Ralat doesn’t believe any Texas city can definitively claim to be the origin of the humble breakfast taco.
Here’s what we do know about Austin’s taco ties:
Austin Hot Sauce Contest founder Robb Walsh claims Austin coined the Anglo phrase “breakfast taco,” but did not create the dish itself.
Breakfast tacos are a source of competition between Austin and San Antonio, so in 2016, mayors of both cities held the Great Breakfast Taco War to break tortillas — er, bread.
One thing is for sure: breakfast tacos are for everyone to enjoy.
Asked
What’s your go-to breakfast taco order?
A. Bacon, egg, and cheese B. Sausage, egg, and cheese C. Potato, egg, and cheese D. Other
Growing up in Albuquerque gave me some pretty strong feelings about Mexican food. Burqueños love to eat a breakfast burrito, the heartier rolled cousin of the breakfast taco.
These days, I’m a raving breakfast taco fanatic, but I prefer to eat them served on corn tortillas. You can take the girl out of New Mexico, but you can’t take the burqueña out of the girl.
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