The latest data on non-alcoholic beverages and where to drink them in Austin

Learn what it means to be sober curious, the current popularity of non-alcoholic beverages, and where you can enjoy a mocktail in Austin.

A lemon mocktail.

Enjoy the fun flavors of a cocktail when you try a mocktail instead.

Photo via Pexels

Now more than ever, data shows that consumers are experimenting with what it means to be “sober curious.” The result has been a spike in sales of non-alcoholic beverages and a declining interest in alcoholic drinks.

Here are a few stand-out stats:

  • Total dollar sales of non-alcoholic beverages grew by 20.6% between August 2021 and 2022. Non-alcoholic beer accounted for 85.3% of those sales.
  • 36% of US consumers reported to have “lost interest in drinking alcohol in general” while 13% reported to be “interested in alternative non-alcoholic beverages.”
  • Sales of non-alcoholic beer, wine, and spirits rose from 0.22% of total alcohol sales in the US in 2018 to 0.47% in 2022.
  • Global Market Share predicts that the non-alcoholic drinks market will grow to $30 billion by 2025.

Wanna know where you can enjoy a mocktail in Austin? These are some of the local spots we love + what to drink there:

  • Cosmic Coffee + Beer Garden | In addition to coffee drinks, you can also get agua frescas and limeades to sip.
  • Midnight Cowboy | The Moontower is made of a dreamy concoction of Slow Luck, lemon, blackberry, sage, rhubarb bitters, and soda.
  • Sans Bar | Try a rotating menu at this bar made with sober folks in mind.
  • The Roosevelt Room | The Castaway mocktail is a tropical paradise in a glass, with lime and cucumber juice, cream of coconut, and ginger beer.
  • The Well | Indulge in the Pillow Talk mocktail, made with strawberry hibiscus water, coconut cream, rose, vanilla + cinnamon infused honey, and aquafaba

Check out 12 more spots we love for NA beverages.

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