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A large, curved SXSW display inside a convention center, decorated with colorful illustrations of a mirror, abstract shapes, and musical notes. The sign includes "SXSW EDU" in bold letters. Attendees walk around, some carrying bags or backpacks. An escalator in the background leads to an upper level, and large windows reveal the cityscape and food trucks outside.
Events
SXSW 2026 will be shorter with a streamlined music festival
The festival of arts, culture, and learning will look different next year as it undergoes displacement from the Austin Convention Center.
March 16, 2025
 · 
Laura Figi
A large group of musicians and performers, including Willie Nelson, on stage under bright lights, with a neon sign reading "Luck" in the background. Some artists are seated playing guitars, while others stand with brass instruments, singing or engaging with the audience. The crowd in the foreground raises hands and takes photos.
Culture
Inside Luck Reunion, Willie Nelson’s Americana music festival
The annual celebration of live music and cosmic cowboy vibes is known to sell out quickly, and for good reason.
March 14, 2025
 · 
Laura Figi
A lively outdoor performance shows a band dressed in traditional Scottish attire playing bagpipes and drums on stage. The musicians wear matching red tartan kilts and dark green shirts, and they perform in front of a large Irish flag backdrop. The stage is framed by lighting rigs, with various colored lights illuminating the performers. In the foreground, a crowd of people dressed in green watches the performance, some wearing festive accessories. The setting appears to be a street or shopping area with brick buildings and storefronts visible in the background.
Events
8 St. Patrick’s Day celebrations in Austin
Whether you’re sipping green beer, dancing to Celtic tunes, or bar-hopping your way through Austin, here are some of the best ways to celebrate St. Patrick’s Day.
March 13, 2025
 · 
Morgan O’Neal
ATXtoday-Sherwood-Forest-Faire-Washing-Well-Wenches-March-2025.jpg
Travel and Outdoors
Escape the city (and the 21st century) at Sherwood Forest Faire
Experience jousting, live performances, artisan markets, and feasts every weekend through Sunday, April 20.
March 5, 2025
 · 
Morgan O’Neal
A packed crowd at Stubb’s outdoor music venue in Austin, with fans raising their hands and phones toward the stage. The arched canopy above the stage is illuminated with red and pink visuals, while bright stage lights highlight the performing band. A second-level balcony overlooking the scene is filled with spectators, and surrounding trees are lit with blue and purple lighting.
Culture
33 SXSW events that don’t require a badge
SXSW isn’t just for badgeholders — there are dozens of free events that are open to everyone.
March 4, 2025
 · 
Laura Figi
An aerial view of an outdoor movie screening hosted by the Austin Parks Foundation at sunset. A large inflatable screen displays the event name, "Movies in the Park," as hundreds of attendees sit on blankets and folding chairs scattered across a grassy field. The crowd enjoys the warm evening, surrounded by trees and a few distant lights. The sky transitions from golden hues to deep purple as dusk settles over the park.
Events
20+ free events to attend this spring in Austin parks
In collaboration with local nonprofits, Austin Parks Foundation will host a series of events like workout classes, outdoor films, and educational playdates.
March 3, 2025
 · 
Morgan O’Neal
the window of austin motel with a pride flag that says "y'all means all!"
Business
Shop Harry Styles’s brand at The Pleasing Inn in the Austin Motel
The Pleasing Inn will move into the SoCo staple for a weeks-long experience, including exclusive merchandise and photo-worthy spaces.
March 3, 2025
 · 
Morgan O’Neal
A lively outdoor concert at the Moody Amphitheater in Waterloo Park. The stage is set up with various lighting and sound equipment, and a large screen displays a close-up of Big Freedia singing. The crowd is gathered on the lawn and in the seating area, enjoying the event. The atmosphere appears festive with people standing, talking, and taking photos. The sun is setting, casting a warm glow over the scene at the Austin Blues Festival.
Culture
How to see a concert for free at Moody Amphitheater
One hundred lucky winners will be able to see each show at Moody Amphitheater for free due to a partnership with C3 Presents and Live Nation.
February 28, 2025
 · 
Laura Figi
A vibrant Mardi Gras-themed feast is spread across a table, featuring a bowl of New Orleans-style barbecue shrimp with toasted bread, a po' boy sandwich filled with lettuce and crispy seafood, a golden-brown king cake drizzled with green, yellow, and white icing, and a plate of flaky, crescent-shaped meat pies. Beaded necklaces in purple, green, and gold decorate the table, along with a small candle casting a warm glow. A bottle of hot sauce and a classic cocktail with a lemon garnish complete the festive setting.
Culture
8 Mardi Gras celebrations in Austin
The countdown to Fat Tuesday is on — here’s where you can eat king cake, sip daiquiris, and grab beads in ATX during Mardi Gras.
February 27, 2025
 · 
Morgan O’Neal
A glowing SXSW logo behind three white chairs with microphones sitting on top.
Events
Your ultimate guide to SXSW 2025
Get ready for a nine-day, citywide party Austinites, because SXSW is just around the corner and we’re getting excited.
February 26, 2025
 · 
Laura Figi
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