Turn the "Sound ON!" for the launch of ATXN's newest music series

Chief Cleopatra has been a local SXSW mainstay for the past four years.

Photo by ATXtoday

Turn the volume up because ATXN, the City of Austin’s government access channel, will debut the first episode of its new music series at 7 p.m. on Friday, March 8.

Titled “Sound ON!”, the new show takes cues from ATXN’s former Emmy-winning series, “Notes in Time .” Producers said the series will include in-depth interviews, live performances, and subjects that span generations and genres.

The first episode will feature Chief Cleopatra , a self-proclaimed “soul rock” artist known for her songs “Friends ” and “Belushi ,” and premiere on ATXN.TV and ATXN’s YouTube channel .

Chief Cleopatra fans will also be able to see her live during SXSW at The Grackle, 1700 E. 6th St., at 9 p.m. on Saturday, March 16.

New episodes — following Brother Thunder, Moving Panoramas, and Tomar & the FCs — will drop on Fridays at 7 p.m. throughout March.

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Laura Figi

Laura Figi has called Austin home for more than 12 years and has been known to say it’s her “favorite city in the world.” A proud graduate of Texas State University, she’s been working in local news since 2020. When she’s not working and learning about the community, you can find her at the local thrift shop, spending time with her two cats, or listening to live music.

Turn the “Sound ON!” for the launch of ATXN’s newest music series

The series will premiere with artist Chief Cleopatra, followed by episodes with Brother Thunder, Moving Panoramas, and Tomar & the FCs.