Support Us Button Widget
Sponsored Content

Downtown ATX’s holiday hub: 10+ happenings in the heart of the city

‘Tis the season for some very merry fun. Here’s how to join the downtown festivities:

Sponsored by
Festive shots from around Austin.

Photos courtesy Downtown Austin Alliance

Get your fuzzy socks and hot cocoa ready, Austin.

The coziest time of year is officially here, and the seasonal festivities are already in full swing all around downtown.

Our top tip for staying up-to-date? Downtown Austin Alliance’s holiday hub: your free resource for very merry pop-ups, seasonal shows, 80+ deals from local bizzes for holiday shopping, and all things festive fun.

Just message “ATX HOLIDAYS” to (512) 890-3099 and elves will start sending you updates + happenings directly to your phone.

Bonus: You can even get 50% off Uber rides going to or from downtown all through December in the app.

📅 Add to Cal: Holiday Sing-Along & Stroll

Speaking of joyous occasions, help ring in the most magical time of year at next week’s Holiday Sing-Along & Stroll, taking over Congress Ave on Saturday, Dec. 6, from 5-8 p.m.

Look forward to a sleigh-full of free family-friendly fun, including:

  • Lighting of the holiday tree
  • Photos with Santa
  • Live music + performers
  • Holiday shopping with artisan vendors

Find full tree lighting details this way, or start exploring the full lineup of downtown seasonal events.

Join the holiday fun

More from ATXtoday
The clocks will “spring forward” this weekend, allowing Austinites to make the most of their evenings.
It’s the SXS-Best time of year in Austin, and SXSW 2026 is going to look a bit different this time around, so buckle in and let us help you plan.
Diablo Hot Chicken will start as a food truck serving the beloved Nashville dish, incorporating Mexican chile into the recipe.
SXSW has fun in store for everyone, whether or not you have a badge this year.
If you don’t have coffee already in hand, consider this your sign to grab some.
Over 160 local musicians will show up to represent the Live Music Capital of the World, and we’ve rounded them up in one easy-to-use guide for you.
Help us create a growing guide to small businesses by submitting your favorite local makers, restaurants, and professionals, and sharing this page with a friend.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
Amplify Austin Day gives Central Texas residents a seamless way to support the community and nonprofits of their choice during this 24-hour event.
Austinites patronizing participating businesses can get free or discounted parking in two Downtown garages now through the end of April.