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Made in Austin: 15 things created in the Capital City

From brands to bands, Austin’s business scene is truly inspired.

Yellow building in Austin, Texas featuring Tequila 512's logo and branding.

The Tequila 512 building doesn’t sell tequila, but it does offer free paddleboard rentals.

Photo by Laura Figi

Table of Contents

Made in Austin. Yep, that sure has a nice ring to it. From tech to snacks and other fun finds, we’ve rounded up 15 things homegrown in the Capital City.

While some of these brands have branched out beyond our city, one thing’s for sure: there’s some major inspo happening around these parts.

A striped background behind a blue Willie Nelson.

STAG owners say the Willie Nelson mural is self-explanatory.


Willie Nelson and the Family
Although Willie was not born in Austin, he got here as fast as he could. After performing across the country, Willie made Austin his home base in 1972 because he felt it fit his particular brand of “outlaw country” music best.

This Austin-formed band has been rocking with ATX for more than 30 years, performed on “Austin City Limits” five times, and released 10 albums.

Black Pumas
An instant Austin classic, this band — comprised of singer Eric Burton and guitarist Adrian Quesada — has been nominated for seven Grammy Awards.


Since its invention, 3D-printing has been utilized in previously unforeseen ways, like printing homes.

Photo via ICON


Early 3D-printing — called Selective Laser Sintering — was developed by engineers at UT Austin in 1986. The laser combined layers of powder, in about the thickness of a human hair, to create shapes.

Dell Computers
If you don’t know by now, Dell Computers was founded in a dorm room by UT Austin dropout Michael Dell in 1984. Today, Dell is headquartered in Round Rock.

Yeti Coolers
You’ve never been to Austin if you haven’t seen a Yeti cooler, tumbler, or beverage bucket. The wildly popular brand started in Roy and Ryan Seiders’ father’s garage in Dripping Springs in 2008.

Martha Stewart pouring a bottle of Tito's into a vase of fresh-cut flowers

According to Martha Stewart, Tito’s can be used for everything from preserving flowers to deodorizing shoes.

Photo provided by Tito’s Handmade Vodka


Tito’s Handmade Vodka
San Antonio native and UT alumnus Bert “Tito” Beveridge started his vodka brand in 1995 in Austin, sleeping on couches ad racking up $88,000 in debt across 19 credit cards to do so. Now, the beverage mogul is a billionaire.

Deep Eddy Vodka
Inspired by the oldest swimming hole in Texas, Deep Eddy Vodka started distilling in 2010 and is known for its array of small-batch flavors.

Tequila 512
This well-known yellow bottle of tequila hit shelves in Austin for the first time in 2012. Since then, it has won Double Gold and Best in Show at the San Francisco World Spirits Competition.


Whole Foods became an instant sensation after opening in 1980.

Photo courtesy Whole Foods Market


Outdoor Voices
This athleisure brand is ubiquitous in Austin, in part because its designs are tailored to the local lifestyle. Now, Outdoor Voices has 18 stores across the country, with Austin’s at 1204 S. Congress Ave.

This beloved cowboy boot retailer opened its first retail store in Austin in 2019. Since then, the boot maker has expanded to 15 other states.

Tom Ford
Although the high-end fashion brand itself was not created in Austin, designer Thomas Carlyle Ford was born in Austin on August 27, 1961 and spent much of his early life in the Central Texas area.

Whole Foods Market
This health foods grocer started on the 900 block of N. Lamar Blvd. — moving up the block to the current location in 2005 — well before it went national. The flagship store is known for its rooftop ice skating rink in the wintertime, plus a year-round array of local offerings.

A shot of the SXSW stage from the crowd.

SXSW is one of the two largest festivals that take place in Austin each year.

Photo by ATXtoday


Alamo Drafthouse
That’s right — the ideal movie-going experience started right here in Austin, originally opening at 409 Colorado St. in what used to be a parking garage space.

This week-long international festival of arts, culture, technology, and education has been attracting hundreds of thousands of folks from around the globe since its inception in 1987. The festival recently expanded down under to Sydney, Australia.

What did we miss? If you know an invention that’s not on the list, let us know using this survey.

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