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Giving Campaign Recap: What we learned from readers

We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.

January 2, 2026 • 
STAFF
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We’re just thrilled to share our mornings with the best audience around.

Graphic by 6AM City

1,116. That’s how many responses we received from readers during our Giving Campaign.

We analyzed all of those responses to learn more about what you enjoy — and want to see more of — in our newsletters. Here’s what you said:

  • ~20-25% of messages expressed that local info + events are our key value. These readers probably love the Events and News Note sections of our newsletter, along with our monthly Plan Ahead.
  • ~15–20% highlighted ATXtoday’s fun, positive tone.
  • ~10% said that we’re part of their morning routine, and we couldn’t be happier to accompany your morning cup of coffee.
  • ~10% praised our brevity + easy-to-read format, so we’ll be sure to keep this short.
  • Several people also called out our support of small businesses + our “no-politics” approach.

Still want to contribute to our Giving Campaign? Click this link.

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