Matthew and Camila McConaughey debut tequila brand

The McConaughey’s new tequila brand Pantalones Organic Tequila — made in Amatitán, Jalisco — pokes fun at the celebrity tequila industry and is now available online.

Camila and Matthew McConaughey stand in front of a mural that reads "Pantalones Tequila Organico."

According to the website, the McConaugheys’ tequila works with fourth generation agave farmers in Amatitán, Jalisco.

Photo courtesy Pantalones Organic Tequila

The celebrity tequila industry “could use a kick in the pants,” if you ask Matthew and Camila McConaughey.

The local husband-and-wife celebrity duo announced the release of their new spirit, Pantalones Organic Tequila, on Wednesday, Oct. 23. The tequila collection includes Blanco, Resposado, and Añejo, priced at $45-$55 per bottle.

The McConaugheys paired the release with a cheeky video (pun intended) — saying that the “world doesn’t need another celebrity tequila,” but “Pantalones Organic Tequila is the best thing we’ve made with our pants on” in a release — while riding motorcycles sin pantalones.

The duo already has their hands in a host of other projects: Both run the Just Keep Livin Foundation and are authors, while Matthew is a minority owner of Austin FC.

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