Plus, Jesse Plemons was spotted at a local charity.
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✨ Meet the founders

A yellow little free library outside of the flagship Kendra Scott store.
Kendra Scott is also heavily involved in community enrichment, including providing a Little Free Library outside its flagship store. | Photo by ATXtoday
More than a dozen Austin-based entrepreneurs landed on the 2026 edition of Inc. Magazine’s 2026 Female Founders 500 list. The roundup highlights women leading companies and nonprofits across the US, and this year, 14 of those businesses call the Capital City home.

Pranitha Patil, Function Health | Healthcare & Medical
  • Rooted in an ethos of giving people the tools to live for 100 years, Function guides people through hundreds of lab tests to arm them with knowledge about their bodies.
Whitney Wolfe Herd, Bumble | Software
  • No longer just a dating program where women make the first move, Bumble also helps people connect with new friends and even network.
Kirsten Maitland, Rebel Cheese | Food & beverage
  • A plant-based cheese maker cut Mark Cuban’s fastest deal yet during a run on “Shark Tank.”
Kendra Scott, Kendra Scott | Consumer products
  • The renowned jewelry brand needs no introduction in Austin and has continued to grow and launch new products for nearly 25 years.
More movers + shakers

Switchyards

Events

Tuesday, March 24

Who Wants to be a Time Traveler?: A TxTPED Escape Room Experience | Tuesday, March 24-Wednesday, March 25 | 9:30 a.m.-3:30 p.m. | William C. Powers, Jr. Student Activity Center Rooftop | $13

Tuesday Twilights | 5-8 p.m. | Lady Bird Johnson Wildflower Center | Free with admission

Puscifer: “The Normal Isn’t Tour” | 8 p.m. | Bass Concert Hall | $47+

Wednesday, March 25

Rainbow Kitten Surprise: “bones” North American Tour | 6 p.m. | Moody Amphitheater | $69+

“Everything Everywhere All At Once” | 7:30 p.m. | The Paramount Theatre | $15

Thursday, March 26

Beginner AcroYoga Class | 8-9:30 p.m. | Impact Martial Arts | $10+

Friday, March 27

“Zapata: A Folklórico Superhero Musical” | Friday, March 27-Sunday, April 26 | Times vary | The Whisenhunt at Zach | $19+

Saturday, March 28

Jim Jeffries: “Son of a Carpenter” | 7 p.m. | ACL Live at The Moody Theater | $42+

Sunday, March 29

Ricardo Arjona: “Lo Que El Seco No Dijo” | 8 p.m. | The Moody Center | $103+
See our full events calendar

Feature your event here, or make a bigger splash.

News Notes

Tech

Elon Musk announced his companies will build a $20 billion chip plant called Terafab at an event inside the Seaholm Power Plant in Downtown Austin. The billionaire said the project will require thousands of acres and is expected to begin production in 2027. (Austin Business Journal)

Try This

Marburger Farm’s annual Spring Show opens at 8 a.m. today and runs through Saturday, March 28 in Round Top. Inside, you’ll find hundreds of vendors peddling clothes, antiques, jewelry, furniture, and more. Psst — read tomorrow’s newsletter for a peek inside.

Sports

UT Austin’s softball team just set a new record for longest winning streak: 26 games. Texas will take on Texas State tomorrow, and winning would break the record yet again. (KXAN)

Concert

In celebration of liberating herself from her old record label, Kesha will bring “The Freedom Tour” to the Germania Insurance Amphitheater this summer. Grab tickets.

Stat

Austin is the No. 6 hotspot for Gen Z housing, according to a study from RentCafe, with 93,687 households in the age bracket and ~92% of them renting. One Texas city ranked higher — College Station.

Ranked

Next time Cedar Fever is making you question your decision to live here, remember that The Asthma and Allergy Foundation of America named Austin the 81st most challenging city for pollen allergies in its Allergy Capitals report. While Austin has an average pollen count, we also have more allergy specialists than the national average.

Post of the Day

ATX_JessePlemonsPOD

Post via @atxrestore

“Bugonia” actor Jesse Plemons, who famously has a house in Austin, was spotted visiting one of Austin Habitat for Humanity’s ReStore locations.

We don’t know what he donated (or bought), but we do know that purchases from ReStores help build and repair homes for families in need.
Want to be featured?

The Buy

A customizable body pillow for head-to-toe comfort. Seamlessly adjust the fill to your ideal level for plush, full-body support all night long. Plus, it’s machine washable + never loses its shape and softness after multiple washes.
More worth The Buy

The Wrap

I did my first escape room at Novel Escape over the weekend. It was “20,000 Leagues Under the Sea” themed, so our goal was to find a treasure chest. I couldn’t take a picture inside, but I highly recommend booking a visit.
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