Plus, Bar Hacienda is getting a bigger space.
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SXSW 🤝 free events

Flatstock at SXSW features exhibitors with posters hanging on each wall of the booths. Dozens of people wearing SXSW gear and badges walk through the exhibition.
Flatstock is a poster lover’s paradise. | Photo by ATXtoday
With SXSW 2026 just over a week away, we’re getting excited about one of the biggest festivals in the world returning to Austin for its 39th year.

Even if you don’t have a badge, there are official and unofficial events galore that are completely free to attend. In fact, around 53% of our audience only attends the free events. We’ve rounded up 17 events (so far) to get on your radar.

Lone Star Roadhouse | Friday, March 13-Sunday, March 15
Bands like Rattlesnake Milk and Emily Nenni will provide the tunes, Lone Star will supply the beer, and East End Ballroom will host vendor markets for three days.

Flatstock | Friday, March 13-Sunday, March 15
Peruse hundreds of music and event posters that are available for purchase, often by the artists who made them.

Future Summit | Sunday, March 15
Lock in for keynotes with Hayley Williams, Jonathan Van Ness, Jaclyn Johnson, and more than a dozen female industry disruptors.
Plan your schedule

Switchyards

Events

Wednesday, March 4

Hotel San Jose’s 26th Birthday Celebration | 12-10 p.m. | Hotel San Jose | Cost of purchase

Vitamin String Quartet: The Music of Billie Eilish, Bridgerton, and Beyond | 7 p.m. | The Paramount Theatre | $35+

Thursday, March 5

Austin National College Fair | 6-8:30 p.m. | Palmer Events Center | Free with RSVP

Knot Tying Workshop | 7-9 p.m. | The Buzz Mill | $34

Friday, March 6

Liz Tomforde: “In Her Own League” | 7-8 p.m. | First Baptist Church of Austin | $35

Pat Metheny: “Side-Eye III+" | 8 p.m. | The Paramount Theatre | $60+

Saturday, March 7

Family Birding | 8-10 a.m. | Lady Bird Johnson Wildflower Center | $15

Spicy Fest 2026 | 12-5 p.m. | Zilker Brewing Co. | Cost of purchase

Friday, March 27

“Marie Antoinette: Vampire Queen of Versailles” | Friday, March 27-Sunday, March 29 | Times vary | The Long Center for the Performing Arts | $35+
See our full events calendar

Feature your event here, or make a bigger splash.
6AM City SSAP

News Notes

Today Is

Amplify Austin Day. The annual 24-hour giving event begins at 6 p.m. and invites Austinites to give back to ~800 nonprofits in an effort to raise $10 million. Learn how to participate.

Cause

Austinites came together to make 91 successful blood donations earlier this week in light of the shooting over the weekend. We Are Blood is still seeking O-positive and O-negative donations — make an appointment here. (KXAN)

Opening

Bar Hacienda, a moody cocktail bar that previously served customers inside Tiger Lilly, is setting up shop inside the former Tipsy Alchemist space on Rainey Street. It’s currently in its soft opening phase and plans to host a grand opening in March. (Austin Business Journal)

Concert

Gorillaz, the virtual band known for its four virtual mascots, will stop in Austin for its upcoming “The Mountain” tour. We “DARE” you to get tickets for the Thursday, Oct. 15 show at the Moody Center.

Eat

P. Terry’s is expanding its hours to 24/7 across 11 locations and staying open later at five more. That means 14 P. Terry’s stands are open 24 hours per day.

Coming Soon

The Well, a mini restaurant chain that focuses on clean ingredients, will open its fourth location in the Bouldin Creek neighborhood this spring.

Wellness

The patio is packed. Everyone’s talking. You’re catching every word. That’s what Horizon IX makes possible. Built with advanced German engineering to separate speech from background noise, it delivers crystal-clear sound in a nearly invisible design. Leading audiologists are calling it “nothing short of a miracle.” Join 540,000+ customers and start your 45-day no-risk trial.*

Read

Be the smartest person in the room by reading 1440, where 4.5 million Americans find their daily, fact-based news fix. It’s free to subscribe.*

Food

🔥 Some like it hot

ATX_DiabloHotchicken
Whether you like it hot or not, Diablo will let guests customize spice levels without compromising flavor. | Photo courtesy Taylor Hannan + ThiccBoyMedia
Reyna and Maritza Vazquez, aka the sister-founders of Veracruz All Natural, have a new concept up their sleeve: Diablo Hot Chicken.

The hot chicken restaurant, which also tapped chef Alejandro Rojas for the original chicken recipe, is expected to open out of a food truck at 2505 Webberville Rd. (which also houses a Veracruz All Natural location) later this month.

Though the motto is “Born in Hell. Built to Burn,” guests will be able to choose the spice intensity, which incorporates Mexican chile into the classic Nashville hot chicken profile. Follow the restaurant’s process on Instagram.

The Buy

A 4.5-star rated practice golf mat. It simulates a real hitting experience with three different mat options so you can practice driving, chipping, putting, and more.
More worth The Buy

The Wrap

If donating money through Amplify Austin Day isn’t in your plans at the moment, you can always give back to the community by checking out these volunteer opportunities. Plus, It’s My Park Day is coming up this weekend.
Click Support below to help us out!

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