Owner + designer Rebecca Wright taught herself to sew at the age of 16 with the hopes of creating her own fashion. | Photo by ATXtoday
Did you know? The phrase “Keep Austin Weird” was popularized as a call to action for residents to support local businesses and organizations.
Austinites are so good at supporting local that USA Today named the Capital City the best city in the US to start a business last year. In honor of our many movers and shakers, we’re asking readers to nominate small businesses they love so we can share them with the whole audience.
We’ll be here to share a new batch of small businesses every month, so you’ll want to come back for more, especially if you’ve enjoyed our Small Business Week and Today’s Best coverage.
Editor Figi’s pick
Shop Slow | Apparel
This upcycling-centered, approachable studio de couture has made threads for the likes of producer Benny Blanco, musician Leon Bridges, and SNL comedian Sarah Sherman. There are two ways to shop from the boutique: Pick out one of the pre-made designs on display in the store or order something custom-made for your body.
Asked
Asked
Is there a business you’d like to see in ATXtoday?
VIBE Downtown | Friday, Sept. 19-Saturday, Sept. 20 | Times vary | 6th Street | Free with RSVP | Experience Austin’s storied charm at this inaugural two-day event designed by the Downtown Austin Alliance.*
Have you tried this charming, local watering hole?
Presented by Deep Eddy Vodka
Feeling thirsty, Austin? | Photo provided by Deep Eddy Vodka Tasting Room
Nestled in the beautiful Texas Hill Country, the Deep Eddy Vodka Tasting Room is a lively venue full of fun and libations.
Housed in its original bottling plant, the tasting room offers refreshing sips + unique experiences — guaranteeing good times with great friends. Shake things up with bartending classes or stir up creativity at paint-and-sip events.
Stick around to try their amazing cocktails and even something new. Don’t forget to do a little shopping before you go.
The HAAM Day Music Festival is the world’s largest one-day, all-local music festival, and it’s exactly a week away. Hundreds of ATX musicians will take to the stage starting at 6 a.m. on Tuesday, Sept. 23 for the fest’s 20th edition — check out the schedule.
Weather
La Niña — a climate pattern characterized by cool sea temperatures — is expected to last through meteorological winter, or from December to February. That could mean a warmer and drier winter in Texas, paired with sporadic cold snaps. (KXAN)
Learn
The University of Texas Press will celebrate its 75th birthday with a free, all-day event at the Austin Central Library this Sunday, Sept. 21. Special guests including Sarah Bird, Michael Hurd, and Toni Tipton-Martinwill be on site for panels from 10 a.m. to 8 p.m.
Community
GFiber (formerly Google Fiber) will soon be available in Cedar Park. Officials broke ground on the infrastructure construction at the intersection of Aster Street and Pecan Woods Drive over the weekend, and service is expected to begin in early 2026.
Regional
Wurstfest — an annual celebration of German beer, sausage, and culture — will return to New Braunfels Friday, Nov. 7-Sunday, Nov. 16. The 64-year-old tradition attracts 230,000+ visitors each year.
Sports
Cowboys kicker Brandon Aubrey was the team’s MVP against the Giants over the weekend, saving the game not once, but twice with a field goal. Get the biggest stories every day from the local experts of the Dallas Cowboys with Locked On’s daily podcasts.
Wellness
Texans with chronic pain are now eligible for medical cannabis prescriptions — and they can connect with doctors from home. Texas Original offers Texas-made medicine, statewide delivery, and 20% off first orders, with rewards for returning patients. See if you qualify under the expanded Compassionate Use Program.†‡*
Older Adults
If you need extra cash flow in retirement, a reverse mortgage could help. These loans let homeowners 62 and older convert part of their home’s equity into tax-free cash, while keeping the title (given you live in the home and maintain upkeep). Explore top reverse mortgage providers.*
Read
Stay sharp and informed with The Signal’s free daily newsletter with global context and critical perspective. Join 100,000+ subscribers when you sign up today.*
Category
Food
🍽️ Hope you’re hungry
Fan favorite, The Mighty Cone, will return to both ACL Eats and ACL Eats South this year. | Photo by Nathan Zucker
Austin’s biggest music festival is less than three weeks away, but with dozens of food vendors on the roster, it might as well be a food festival.
ACL Festival’s food lineup is here, including a new food court called ACL Eats South and at least 17 new vendors coming to the festival, which we’ve broken down by cuisine.
American
The Corndog Company | ACL Eats, Shade Tent @ The Flags, and The Grove
Asian
Oko | ACL Eats
Saigon Le Vendeur | ACL Eats
Barbecue
KG BBQ | ACL Eats
Burgers
Iron Burger | ACL Eats
JABS Burgers & Fries | ACL Eats
Goodtimes Burgers | ACL Eats South
Psst — keep your eyes peeled for more guides to enjoying ACL Festival.
The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Hey y’all — I’m back after a week out of the office. While I was gone, I visited a few friends in Houston, where we went to a bar called notsuoH (which is Houston spelled backwards). It has several floors, nooks, and crannies filled with knick-knacks and wacky decor — I could have stayed there forever.
‡Texas CUP License No. 0005. Please note: Legalities in your state may vary. Texas Original advises consumers to read the company’s terms and conditions. Patients must consult a physician and receive a prescription to purchase medical cannabis products. The information about providers and services contained in this newsletter does not constitute an endorsement or recommendation by ATXtoday.
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