Plus, Texas has added 6,800 acres of parkland this year.
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Plan Ahead

Benson Boone does a front flip on the stage. He's dressed in red pants and red sneakers. In the foreground, a camera man captures the flip. In the background, a man in sunglasses and red overalls plays the keyboard.
We’re flipping out over Benson Boone’s performance. | Photo by Ashley Osborn
Lucky you. You just found ATXtoday’s Plan Ahead, a list of some of the biggest events to plan for that are taking place throughout Austin each month.

Take out your calendar, grab your day planner, or text all your friends — these are the top events we recommend heading to in September.

Concerts

Benson Boone | Friday, Sept. 19 | 8 p.m. | The Moody Center | $124+ | The singing, backflipping, jumpsuit-wearing sensation behind “Mystical Magical” is taking the “American Heart World Tour” live.

Comedy

Patton Oswalt | Friday, Sept. 19 | 7 p.m. | The Paramount Theatre | $45+ | The actor and comic’s “Effervescent” special will have you doubled over in stitches.
ATX_NightmareBeforeChristmasLightShow

Fans of the 30-year-old movie will be able to see the characters in a never-before-seen way.

Photo courtesy of “The Nightmare Before Christmas” Trail

Seasonal Events

Disney Tim Burton’s “The Nightmare Before Christmas” Light Trail | Thursday, Sept. 25-Sunday, Nov. 30 | 7:30-11 p.m. | Lady Bird Johnson Wildflower Center | $31+ | Walk among the characters of this beloved Tim Burton film at a pop-up experience.
Pack your calendar

Events

Thursday, Aug. 28

“You’ve Got Mail” + “Empire Records” Double Feature | 7 p.m. | The Paramount Theatre | $12 | These two 1990s classics follow a theme of big vs. small business and star local faces.

Mendelssohn and Brahms | 7:30 p.m. | Arts on Alexander | $40 | The Philharmonie Austin Chamber Players will perform Mendelssohn’s String Octet in E-flat major and Brahms’ Sextet No. 1 in B-flat major.

The Front Festival 2025 | Thursday, Aug. 28-Sunday, Aug. 31 | Multiple Locations | $13+ | This end-of-summer festival will feature independent music, film, and art across local venues like the LINE Hotel Austin pool + Antone’s Nightclub.

Friday, Aug. 29

“Little Shop of Horrors” | Friday, Aug. 29-Sunday, Sept. 14 | Times vary | Genesis Creative Collective | $25+ | Meet the Mean Green Mother From Outerspace, a demonic dentist, and an unsuspecting gardener in this hit musical.

Saturday, Aug. 30

The Austin Cactus and Succulent Society 2025 Fall Show and Sale | Saturday, Aug. 30-Sunday, Aug. 31 | 10 a.m.-5 p.m. | Zilker Botanical Garden | Cost of purchase | Now’s your chance to see + purchase cacti and succulent species from around the world.

San Jose Earthquakes vs. Austin FC | 7:30 p.m. | Q2 Stadium | $85+ | Don your verde and black before heading to the biggest party in Austin.

Sunday, Sept. 21

Matthew McConaughey “Poems & Prayers": Revival Book Tour | 3:30 p.m. | Bass Concert Hall | $60+ | Austin’s Minister of Culture is taking his new book on tour with an unnamed special guest.
See our full events calendar

Click here to have your event featured.

News Notes

Austinite

Austin-based musician Mama Duke is heading to the “America’s Got Talent” finals after Mel B gave her the Golden Buzzer on Tuesday night’s episode. Mama Duke performed an original song called “The Mama Duke Show,” which was highly praised — even by Simon Cowell.

Coming Soon

Buckle up — Austin’s first roller coaster is nearly complete at COTALAND Theme Park. Circuit Breaker, a tilt coaster, is now in the testing phase after crews installed the “last bolt” yesterday morning. (KXAN)

Shop

Get ready to shop for a cause, because Austin Pets Alive! Thrift will offer 50% off at all five stores today through Monday, Sept. 1 for Labor Day. Psst — All proceeds benefit shelter operations and animals in need.

Community

Now that the weather is preparing to cool down, it’s time to get outside. The Austin Parks Foundation’s fall In The Park series schedule is here, including tons of fitness classes, children’s playdates, and movie nights.

List

The Austin area is home to eight of the top 20 barbecue restaurants in Texas, according to a new ranking from The Infatuation. By the way, you can find them all in our barbecue guide.

Number

1,720. That’s how many acres of land the Texas Parks and Wildlife Department purchased to create the new Bear Creek State Park along the Frio River. Since January, Texas has added 6,800 acres of new parkland, marking the biggest boom in park space since the 1980s. (CultureMap)

Ranked

Everything is bigger in Texas, including our work ethic. The Lone Star State is the No. 4 hardest-working state in America, according to a report from WalletHub, falling just behind North Dakota, Alaska, and South Dakota.

Sports

Longhorns quarterback Arch Manning said Texas has a “red dot” on all of its rivals ahead of the upcoming season. Get the biggest stories every day from the local experts of the Texas Longhorns with Locked On’s daily podcasts.

Job

Hey Austin — we’re hiring. Looking for a seasoned sales closer to join our squad. Perks? 401k match, uncapped commissions, amazing culture. Let’s make moves. Apply here for our Sales Executive position.

Wellness

Is your hearing holding you back this summer? Join 540,000+ people who upgraded to this best-selling hearing aid featuring dual processing tech for unprecedented clarity. Now available in your area, try it risk-free for 45 days.*

Finance

The institutional firms that backed Uber and Venmo also invested in Pacaso, whose co-ownership tech revolutionizes the $1.3 trillion vacation home market. Pacaso has earned $110 million+ in gross profit to date. They even reserved the Nasdaq ticker PCSO. Invest for $2.90/share before the opportunity ends Sept. 18.‡*

Biz

Ready to launch ads in your pajamas? Our Self-Service Ad Portal gives you instant access to thousands of engaged readers — click, create, conquer. Got a real estate listing or a local event? Get it seen, stress-free.

Jobs of the Week

Figi here — want to work with me? There are sales positions currently open at 6AM City.
See more jobs

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Post of the Day

HokkaiSan Japanese Deli Sushi is now open in Downtown Austin, taking up the former Royal Blue Grocery Space.

The Japanese grocery store, deli, sushi shop, and convenience store opened over the weekend. Inside, you’ll find tons of snacks, onigiri, a full sushi + sashimi menu, and even a wall of skincare products.
Want to be featured?

The Buy

Flowy drawstring pants, currently 30% off for Labor Day. Enjoy pockets, an elastic waist, and a chic look that hides how comfortable these really are.
Shop Amazon’s Labor Day sale

Games

Games-Section Header-V2_Orange.png
The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

The Wrap

Don’t say I didn’t warn you, because very soon, I’m going to ask y’all to share your favorite local businesses with me. No pressure, but your answers will help shape the future of our content here at ATXtoday and directly help your friendly neighborhood newsletter writer (me). I would also love for you to share this newsletter with small businesses you love.

If you need a little inspiration to get the little gray cells going, check out some of our previous small business coverage.
Click Support below to help us out!
Finance “investment method” disclaimer: This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the Nasdaq is subject to approvals. Comparisons to other companies are for informational purposes only and should not imply similar success. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.

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