Plus, Zed's Real Fruit Ice Cream will open a new location.
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🏀 Hoop, there it is

A crowd of people watching a Texas Longhorns game
Cheer on the Texas women’s basketball team on their own turf. | Photo by @jessicaputonti
Horns up, Longhorn fans — March Madness is here.

After losing to Xavier in its First Four game last night, Texas men’s basketball will not advance to the NCAA First Round, but March Madness energy is still alive in ATX. No. 1 seed Texas women’s basketball will soon host the first and second rounds of the 2025 NCAA Women’s Basketball Tournament at the Moody Center.

It’s been a sensational season for Texas women’s basketball, and the team is getting hot at the perfect time. The Horns have won 15 of their last 16 games and boast a dominant 31-3 record overall, including a 15-0 winning streak at the Moody Center.

The Longhorns will take on either High Point or William & Mary on Saturday, March 22. To celebrate, let’s take a look at Texas’ history in the NCAA Tournament.
  • This year marks Texas’ 37th appearance in the tournament, which ties the program for the second most appearances among all NCAA Division 1 teams.
  • It’s also the first time Texas has secured a No. 1 seed in consecutive seasons since 1987-1988.
Court is in session

Events

Thursday, March 20

Texas Wildlife Paintings of Laura P. Wright | Thursday, March 20-Saturday, May 10 | 11 a.m. | Food! Food! | Cost of purchase | Art collectors can shop for this artist’s paintings of native Texas birds while they snack at this Tarrytown restaurant.

An Evening with Yung Pueblo | 7 p.m. | BookPeople | $32 | Hear from the “How to Love Better” and “Clarity & Connection” author in conversation with Austin-based yoga instructor Adriene Mishler.

Friday, March 21

Some Of This Is Live | 7 p.m. | The Creek and The Cave | $15+ | Hosts Colton Dowling and Dylan Carlino will perform their “Some of This is Bad” podcast live with games, chaos, crowd work, and more.

Yacht Rock Tribute Night | 7 p.m. | The Far Out Lounge and Stage | $15 | Dress in your best nautical attire, sip themed cocktails for purchase, shop from a vendor market, and jam to tunes from Heavy Mellow ATX and DJ Dead Flowers.

Saturday, March 22

Austin Herb Society Plant Sale & Garden Expo | Saturday, March 22-Sunday, March 23 | 9:30 a.m.-3:30 p.m. | Zilker Botanical Garden | Free with admission | Fill your garden with native plants, organic herbs, and vegetables, plus shop a vendor market with tinctures, jewelry, and teas.

2025 Round Rock Express Fan Fest | 10 a.m.-2 p.m. | Dell Diamond, Round Rock | Free | The ballpark will be filled with family-friendly activities like a petting zoo, inflatables, character meet-and-greets, and Catch on the Field.
There's plenty more to do
Click here to have your event featured.

Jobs

💼 Hiring, simplified

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Find candidates who want to work right here, right now. | Gif by 6AM City
Small business owners, employers, and hiring managers — we understand that finding the right candidate can feel like searching for a needle in a haystack. That’s why we designed ATXtoday Job Board to reduce hiring barriers and seamlessly connect you with top local talent.

To get started, create an account and post your first listing for free — it takes less than five minutes. Bonus: Level up your listing with a Featured Job Post and your job will be featured right here in the ATXtoday newsletter.
Get started for free

News Notes

Coming Soon

The folks behind Zed’s Real Fruit Ice Cream plan to open a new Tarrytown location in May. The beloved dessert shop focuses on New Zealand-style, all-natural ice cream, but also offers milkshakes, coffee, beer, and wine.

Community

Take a peek at the construction progress on the wishbone-shaped Longhorn Dam bridge. Once complete, the bicycle + pedestrian bridge will connect to the Ann and Roy Butler Hike-and-Bike Trail, feature public artwork, and create a pedestrian underpass under South Pleasant Valley Road.

Closed

Thai Kun, a popular Thai restaurant in Domain NORTHSIDE, has permanently closed. The restaurant started as a food truck and opened its north Austin brick-and-mortar in 2016. Chef Paul Qui cited a “significant rent increase” as the reason for the closure. (Austin American-Statesman)

Job

If you’re in the market for a new job, mark your calendar for the city of Austin’s career expo on Wednesday, April 2, at the Palmer Events Center. The free event will feature 100+ local employers, including H-E-B, Austin Water, Hotel Van Zandt, and Samsung.

Drink

New Waterloo’s Marg Madness bar crawl is underway. Participating bars and restaurants will donate a portion of margarita sales to Justice for Our Neighbors Austin, and one lucky winner will score a two-night stay at South Congress Hotel. The ball’s in your courthere’s how to play.

Today Is

Thursday, March 20, aka the first day of spring. Swing into springtime by studying up on local wildflower blooms and exploring scenic hikes around the Capital City.

Small Biz

Good things come in small packages. We’ll be celebrating Small Business Week, an initiative to highlight our city’s local enterprises, from Sunday, May 4 to Saturday, May 10. If you own a local small business, join us by filling out a form about your business.

Sports

The Dallas Stars are on an eight-game winning streak at home — can they keep it going tonight vs. the Tampa Bay Lightning? Get the biggest stories every day from the local experts of the Dallas Stars with Locked On’s daily podcasts.

Fact or Fiction

If you have one of these 150+ qualifying conditions (think: PTSD or Parkinson’s), you could be eligible for relief with a medical cannabis prescription. See the answer and learn how Texas Original makes the process of getting a prescription easy.*†

Stat

Every six seconds. That’s how often a pet owner spends $1,000+ in unforeseen care costs for their fur baby. Pet insurance could cover up to 90% of these costs — find the right plan.*

Announced

We crunched the numbers and compiled your official ATXtoday’s Best nominees. Now comes the fun part: voting. Now through Friday, April 25 you can vote for your favorites in each category. Winners will be announced Monday, May 5.
†Texas CUP License No. 0005. Please note: Legalities in your state may vary. Texas Original advises consumers to read the company’s terms and conditions. Patients must consult a physician and receive a prescription to purchase medical cannabis products. The information about providers and services contained in this newsletter does not constitute an endorsement or recommendation by ATXtoday.

Try This

🐮 Let’s go to the rodeo

A rotating gifs of photos from Rodeo Austin, including an outdoor stage with a band, carnival games, the Beer and Wine Garden, and the Ferris wheel.
Maximize your Rodeo Austin experience with these insider tips. | Gif by ATXtoday
Saddle up for a good timeRodeo Austin is back in action now through Saturday, March 29 at the Travis County Exposition Center.

Sorry for the cliche, but this ain’t our first rodeo, and we’ve got tips for how to make the most out of your experience.

No. 1: Know the ropes

  • Tickets start at $15 and include admission to the fairgrounds + a nightly concert immediately following the ProRodeo.
  • If you just want to explore the fairgrounds, you can snag a $10 ticket.
  • Parking will cost you $20 — you can buy a pass online or at the gate.

No. 2: Check the live music lineup

Upcoming concerts after the rodeo include Luke Grimes, Ella Langley, Robert Earl Keen, Dashboard Confessional, Tracy Lawrence, and many more.

Psst — don’t skip performances on The Outdoor Stage, which features up-and-coming talent and Austin-based musicians. You’ll also want to peruse the schedule for the 100X Dance Hall.
Your guide to Rodeo Austin

The Buy

A highly-rated callus file to remove dead skin and calluses so feet are ready for sandal season.
More worth The Buy

The Wrap

The image features a name graphic for "Morgan O'Neal," with stylized handwriting in a rich brown color. On the left side, there's a circular portrait of a woman with long, straight hair wearing a leopard-print top. The background behind the portrait is a warm peach color.
In the mood to bargain hunt? The Round Top Spring Antiques Show kicks off today and runs through Sunday, April 6. Don’t miss your chance to experience the antique festival ~80 miles east of Downtown Austin. Here are my picks for where to shop, eat, drink + stay.

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