Plus, we're saying bye to SXSW with some takeaways.
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🍀 Gone to Luck

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Luck Reunion invites folks to party on Willie’s property for three days of food, live music, and good vibes. | Photo by ATXtoday
Just outside of Austin at Luck Ranch, where horses roam free and music is always in the air, Willie Nelson hosts an annual music festival: Luck Reunion.

This year’s festival included performances from Aly & AJ, Julien Baker, Lukas Nelson, Charley Crockett, and of course, Willie Nelson and Family.

Tickets are hard to come by — often selling out in minutes — and the music festival has a capacity of 3,500 people, creating an intimate concert experience with one of the biggest country music legends in the world on his property.

Plus, Luck Ranch is home to buildings used in the set of “Red Headed Stranger,” which starred Nelson, so the festival makes you feel like you’re in an old west town. The set was originally meant to be burnt down, but now the chapel, Opry House, general store, and jailhouse live on in Nelson’s backyard.
How to get lucky

Events

Monday, March 17

St. Patrick’s Day Street Festival | Times vary | Jack & Ginger’s | Cost of purchase | Drink green beer, eat crawfish + BBQ, listen to bagpipe performances, and watch the Leprechaun Olympics.

Grace Enger | 8 p.m. | ACL Live at 3TEN | $5+ | Catch the Hoboken-raised singer on her “it’s so fun tour” with Jake Minch.

Tuesday, March 18

$10 Martini Tuesdays | 5:30-7:30 p.m. | Hestia Bar | Cost of purchase | Sip the upscale bar’s Hestia Martini, made with Tanqueray gin + smoked blue cheese-stuffed Castelvetrano olives.

Wednesday, March 19

Music on the Trail | 6-7:30 p.m. | Rainey Street Trailhead | Free | Bring your lawn chairs and blankets to relax near the trail and listen to local musicians.

Thursday, March 20

Dining in the Dark | 6-7:15 p.m. | Verbena | $78+ | Add some adventure to your dinner plans — this secret, three-course experience is enjoyed blindfolded, which enhances your sense of taste + smell.
Get the week started
Click here to have your event featured.

Health

🚽 This potty language is important

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Labcorp OnDemand’s ColoFIT Test makes colon cancer screening simple. | Photo by Getty Images
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News Notes

Today Is

St. Patrick’s Day. Join in on local celebrations with our round-up of St. Pat’s events, from bar crawls with green beer to live music and Irish coffee.

Biz

PepsiCo is nearing a $1.5 billion deal to purchase Austin-based prebiotic soda brand Poppi. PepsiCo purchased Siete, another Austin-based brand, for $1.2 billion earlier this year. (Austin Business Journal)

Opening

Fast-casual restaurant chain Chicken Salad Chick will open its first Austin-area location, and 37th in Texas, on Tuesday, March 25. Located in Pflugerville, the restaurant will offer giveaways and specials, like free chicken salad for a year to the first 100 people in line on opening day.

Community

Keep your eyes to the skies — the intersection at West 6th and Guadalupe streets closed down on the afternoon of Saturday, March 15 after glass panes fell from a high-rise building under construction. (KXAN)

Theater

Missed out on getting tickets to “Hamilton” at Bass Concert Hall? A limited number of tickets for each showing will be available for $10, thanks to a digital lottery open now through 12 p.m. on Thursday, March 20. Apply through the “Hamilton” app for performances Tuesday, March 25-Sunday, March 30.

Mansion Monday

Boundaries between the indoors and outdoors don’t exist at this scenic west Austin gem. Floor-to-ceiling glass sliding doors in this mansion’s bedrooms and living spaces allow you to survey the lakefront property, but if you want to get even closer to nature, just a jaunt out to the dock with an outdoor living space on top.

Sports

Would you rather see Jack Leiter or Kumar Rocker take over Cody Bradford’s opening in the Rangers rotation? Get the biggest stories every day from the local experts of the Texas Rangers with Locked On’s daily podcasts.

    Finance

    Car insurance premiums are projected to hit $2,101 annually by 2025 — a record high. Switching providers might save you over $1,300 each year. Why leave money on the table? Get matched with a more affordable plan.*

    Biz

    Calling all business owners. For a limited time, we’re offering 15% off your first advertising purchase on our self-service ad portal. No long-term contract required — simply use the code NEW15 at checkout to redeem the discount.

    Events

    💫 Bye-bye, South by

    A large, curved SXSW display inside a convention center, decorated with colorful illustrations of a mirror, abstract shapes, and musical notes. The sign includes "SXSW EDU" in bold letters. Attendees walk around, some carrying bags or backpacks. An escalator in the background leads to an upper level, and large windows reveal the cityscape and food trucks outside.
    SXSW 2026 badges will be deeply discounted through the rest of the month. | Photo by ATXtoday
    SXSW will look different in 2026, and not just because the new Austin Convention Center will be under construction.

    The 40th anniversary fest will be just seven days long, which is two days shorter than typical, and the music festival portion in particular will be cut short. The fest will take place Thursday, March 12 through Wednesday, March 18.

    SXSW 2026 badge holders will also have access to all programming pertaining to their badge type, including keynotes, expos, lounges, and activations.

    Organizers said they will use the time that the festival will be displaced from the convention center to “reinvent spaces for our community by creating industry-specific hubs to enable new ways to connect.”

    From now until Monday, March 31, tickets on presale will be available at deep discounts, starting at $475.

    The Buy

    Really cute palazzo pants on sale at Nordstrom Rack. The lightweight, flowy pants can be dressed up or down for spring events and come in fun prints.
    More worth The Buy

    The Wrap

    On the left, an orange bubble with City Editor Figi and a goat inside. On the right, the name "Figi."
    I may or may not have shed a tear during “Just Outside of Austin” while Morgan and I attended Luck Reunion. I don’t have to tell y’all that I love Austin, but hearing that song live really encapsulates how lucky we are to live here.

    Send us a scoop, question, or feedback

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