Plus, HAAM Day is tomorrow.
 
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Today’s Forecast

94º | 10% chance of rain | Sunrise 7:19 a.m. | Sunset 7:25 p.m. | Full Weather Report | Traffic Report

 

🎶 Time to face the music

A nighttime festival crowd gathers in front of a large stage with the illuminated Austin skyline in the background. Above the crowd, a vibrant drone light display forms the shape of a tree, while a bright moon-like light hovers to the right.
Festivalgoers might be able to enjoy drones lighting up the sky before headlining sets. | Photo by Ismael Quintanilla III
Music to our earsAustin City Limits Music Festival is barreling around the corner.

The festival opens at noon on Friday and 11 a.m. on Saturday and Sunday of both weekends. Here’s all the info you need to know before you go.

Psst — stay tuned for a guide to festival fashion. We’re predicting an overarching Western theme this year.

Lounges + activations

A rendering of the American Express "Card Member Mystery Merch" window with cacti surrounding a deep blue wall and disco balls in front.

Merch from ACL Festival, Dua Lipa, and Tyler, the Creator will be available for purchase in mystery packages at the Amex Experience while supplies last.

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Rendering courtesy American Express

If you’re looking to charge up, cool off, freshen up, shop, or snack in between sets, here are a few areas we recommend visiting. P.S., keep in mind that you might need to win or qualify to access some areas.

American Express Experience | Festivalgoers will want to make a stop at this lounge, where Amex card holders can access customizable merch, a small business specialty market, a mystery merch window, an area to freshen up, and a disco cowboy-inspired bar.

Tito’s Handmade Vodka | Access to this exclusive lounge is coveted, and often won be playing the brand’s claw game. This year, Tito’s will feature collaborative ACL merch for purchase on the Saturdays of both weekends, and a portion of the proceeds will benefit the Health Alliance for Austin Musicians.

ACL Eats

Festival-goers gather in front of colorful vendor booths offering sweets and treats, decorated with red and white bunting, while trees and greenery provide a backdrop.

Stop by ACL Sweets to satisfy your cravings for a sugary snack.

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Photo by Taylor Regulski

This festival is a foodie’s fantasy with 75 local eateries posting up, including 18 newcomers. There will also be a new food court, La Pachanga Eatery, where attendees will be able to chow down on eats from some of Austin’s best taco spots.

    Maximizing your time

    The best way to stay up-to-date on festival goings-on is to download the app, where you can view a map of the grounds, the hourly performing schedule, alerts + schedule changes, quizzes, FAQs, and a guide to finding freebies.

    If you’re a lucky holder of a GA+, VIP, or Platinum wristband, don’t forget to read up on specialty offerings for your ticket.
     
     
    Events
     
    Monday, Sept. 23
    • Banned Books Trivia Night | Monday, Sept. 23 | 6:30 p.m. | BookPeople | Free | Flex your knowledge of banned books with the hosts of the Beautiful and Banned podcast.
    • Glen Hansard | Monday, Sept. 23 | 8 p.m. | The Paramount Theatre | $30+ | On his “All That Was East Is West Of Me Now” tour, the GRAMMY-nominated singer will share the stage with Trousdale.
    Tuesday, Sept. 24
    • “Smoke Signals” | Tuesday, Sept. 24 | 7:30-9 p.m. | Hyperreal Film Club | $8+ | This film — starring, written by, and directed by Native Americans — follows Victor on a road trip to learn about his late father’s life.
    Wednesday, Sept. 25
    • Second Annual Small Business Connection Conference | Wednesday, Sept. 25 | 7:30 a.m.-2:30 p.m. | Palmer Events Center | Free with RSVP | Engage in workshops and panel discussions, then network with business leaders, city officials, and local business owners.
    Thursday, Sept. 26
    • Fall Cocktail Release Party | Thursday, Sept. 26 | 5-8 p.m. | Desert Door Distillery, Driftwood | $60 | Taste five new cocktails, eat light bites, and enjoy live music by local blues musician Jordan Matthew Young.
    Friday, Sept. 27
    • Pitch Made Perfect | Friday, Sept. 27 | 7-10 p.m. | Cabana Club | Cost of purchase | At this Shark Tank-style competition, attendees can pitch their business ideas to investors or watch the contest with a cocktail in-hand.
    Saturday, Sept. 28
    • Inaugural Uhland Fall Fest | Saturday, Sept. 28-Sunday, Oct. 27 | 10 a.m.-7 p.m. | Uhland Fall Fest, Uhland | $20+ | Immerse yourself in an autumn paradise with 15 acres of fall festivities, including a pumpkin patch, food, live music, and attractions.
    Click here to have your event featured.
     
     
    News Notes
     
    Concert
    • Mark your calendar for Thursday, Oct. 17 — Willie Nelson and Asleep at the Wheel will perform for free on the Long Center lawn in celebration of the 50th anniversary of “Austin City Limits.” In order to attend, you’ll need to register to win tickets by 10 p.m. today.
    Sports
    • The Longhorns are holding strong to their No. 1 AP college football ranking. The team beat Louisiana-Monroe 51-3 at home while starting quarterback Arch Manning filled in for Quinn Ewers on Saturday. (KXAN)
    Edu
    • Shane Streepy swore in as the new UT Austin Police Department chief on Friday. Streepy’s promotion to the seventh department chief came in tandem with the announcement of former UTPD Chief Eve Stephens’ resignation. (KXAN)
    Opening
    • After closing down in August 2023, Thirsty Planet Brewing Co. plans to open in a 21,000-sqft space in San Marcos by the end of the year. In the meantime, the local brewery has been making some of its signature beers — like Thirsty Goat — at Austin Beerworks. (Austin Business Journal)
    Biz
    • Social media platform X, formerly known as Twitter, will move its headquarters from San Francisco to Bastrop, according to recent court filings. The location is yet to be announced, but X owner Elon Musk already owns businesses in Bastrop, like the Boring Bodega at Hyperloop Plaza. (KVUE)
    Number
    • 75. That’s how many honorary Austin FC mascots (ahem, dogs) have been adopted due to a partnership between Austin Pets Alive! and the football club. The 7th dog, named Vin Diesel, was adopted by Austin FC President Andy Loughnane.
    Announced
    • Stars Cafe — a 24-hour diner that has been serving Austinites since 1966 at 3101 N. I-35 frontage road — is on the hunt for a new location. The move is due to the I-35 Capital Express project, which is scheduled to begin in 2027. (Austin Business Journal)
    Listen
    • High-end basketball cards of Victor Wembanyama can cost up to $8,000 — is it a worthy splurge for collectors? Get the biggest stories every day from the local experts of the San Antonio Spurs with Locked On’s daily podcasts.
      Job
      • Lyft’s Women+ Connect empowers women and nonbinary drivers. New drivers (of any gender) earn a $400 bonus for 40 rides in seven days. Terms apply.*
       
       
      Listen
       

      🎸 HAAM it up

      Overhead view of a concert at Waterloo Amphitheater at night.
      HAAM Day is throwing a city-wide celebration for its 19th anniversary. | Photo by Ryan Vestil
      Want to see local bands and artists like Pelvis Wrestley, Farmer’s Wife, Primo the Alien, and Ray Benson for free? You’re in luckHAAM Day is on Tuesday, Sept. 24.

      The event is the largest annual fundraiser for the Health Alliance for Austin Musicians, which provides affordable healthcare access for working musicians in the Live Music Capital of the World.

      Admission to 200+ performances will be free — starting as early as 6 a.m. through 2 a.m. the next day — but HAAM staff will be available to collect donations.

      In addition to the talented musicians above, here are a few we’d recommend seeing:
      You can also search a map of venues near you to see who’s playing, or you can support these local businesses that are donating to HAAM.
       
      The Buy
       
      This suede leather car coat — it’s the perfect fall transition piece as we head into the new season.
       
       
      The Wrap
       
      City Editor Figi poses with an adorable goat.

      Today’s edition by:
      Figi

      From the editor
      Welcome to fall, Austinites. If you’re anything like me, you felt absolutely spoiled by the gorgeous weather we saw this summer. I’ll give you one last chance to submit your guesses for how many 100º days we’ll see this year, but here’s a tip: guess lower than you’d expect.
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