Plus, Sarkisian to receive a ~$5 million pay raise.
 
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Your SXSW cheat sheet

Your ultimate guide to SXSW 2024

People walking into the convention center under a SXSW sign
Let’s do this, Austin. | Photo by ATXtoday
Do you hear that? It’s the sound of 345,000 people packing their bags for one of Austin’s biggest annual events: SXSW.

The festival takes place from Friday, March 8 to Sunday, March 17 this year. Ahead of the celebrity spotting, live concerts, and jaw-dropping tech displays, we’re breaking down everything you need to know before you go, whether you have a badge or not.

Psst — check out our guide to every local musician playing at the fest this year, and stay tuned for an upcoming guide on how to do SXSW for free.

A shot of the SXSW stage from the crowd.

SXSW is jam-packed with conferences, keynotes, and panels featuring the world’s top change-makers.

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Photo by ATXtoday

Conference

A bulk of the programming at SXSW is made up of panels, speakers, and keynotes categorized into 24 tracks based on subject area. Here are just some of the sessions we’re keeping our eye on:
Jared Leto signing things for fans

SXSW premieres are often a star-studded event.

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Photo by Rich Fury/Getty Images for SXSW

Film & TV

With dozens of star-studded world premieres, there’s more than enough to see at this year’s SXSW Film & TV Festival. Here’s what we recommend:
  • “An Army of Women” | Friday, March 8 | This documentary follows three Austin women as they rebuild their lives after sexual assault.
  • “The Fall Guy” | Tuesday, March 12 | Starring: Ryan Gosling, Emily Blunt | Colt, a former stuntman, is drawn back into the action when his ex, a director of a big-budget movie, goes missing.
  • “Photographer: Dan Winters” | Monday, March 11 | Austin-based photographer Dan Winters is the subject of this edition of the National Geographic series.
There’s more — a lot more — where that came from. Click the button below for more of our top picks, including pop-ups and concerts.
27 more must-sees
Asked

What’s the best part of SXSW?


A. The Conference
B. The Film & TV Festival
C. The Music Festival
D. The pop-ups
Let us know
Events
Tuesday, Feb. 20
  • Whitney Rose | Tuesday, Feb. 20 | 6:30 p.m. | The Continental Club, 1315 S. Congress Ave., Austin | Free | Enjoy an intimate concert from this acclaimed singer-songwriter.
  • Renée Fleming | Tuesday, Feb. 20 | 7:30 p.m. | The Long Center, 701 W. Riverside Dr., Austin | $39-$154 | Listen to Fleming perform “Voice of Nature: the Anthropocene” while watching original video from National Geographic.
Wednesday, Feb. 21
  • Motor Mouth Comedy Show | Wednesday, Feb. 21 | 7:30 p.m. | The Ballroom at Spider House, 2906 Fruth St., Austin | $15 | This comedy show geared at riders and bikers is sure to have you in stitches.
  • The Dead South | Wednesday, Feb. 21 | 6:30-8 p.m. | ACL Live, 310 W. Willie Nelson Blvd., Austin | $40-$60 | The band has been performing its acoustic harmonies since forming in college.
Thursday, Feb. 22
  • “Cancelled” Live | Thursday, Feb. 22, Thursday, Feb. 22 | Times vary | The Paramount Theatre, 713 Congress Ave., Austin | $50 | Hosts Tana Mongeau and Brooke Schofield will be in the spotlight for a live recording of the popular podcast.
  • Tiny Couch Concert | Thursday, Feb. 22 | 9-11 p.m. | Higher Ground, 720 Congress Ave., Austin | $10 | Local artists are center-stage at this Downtown showcase.
Saturday, Feb. 24
  • ATX Open | Saturday, Feb. 24-Sunday, March 3 | 9:30 a.m.-10 p.m. | Westwood Country Club, 3808 W. 35th St., Austin | Free-$1,484 | Austin’s pro women’s tennis tournament is back for its second year with a stacked lineup including Ajla Tomljanovic, Victoria Azarenka, and former Longhorn Peyton Stearns.
Events calendar here
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Skincare essentials that turn up the heat

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Say bye-bye to dry skin with our list of skincare products. | Photo provided by Six & Main
Is dry skin making you feel frustrated during these winter months? Don’t worry, our online shop (Six & Main) features hydrating skincare products essential for weathering cold temperatures.

Step into a world of self-care as you explore a curated selection of winter skincare essentials, leaving your skin refreshed and revitalized.

Clean your face with the Purifying Face Wash by Roosevelt Supply Co. With added organic fruit extracts and activated charcoal, you’re sure to clean off the toughest dirt and grime without being harsh on your skin.

Exfoliate your skin using the Las Flores | Mini Hydrate + Brighten Duo, which is a powerful formula by Esteli that gently exfoliates and nourishes, leaving your skin looking and feeling refreshed.

Visibly improve texture, tone, and the look of fine lines and wrinkles with the Repair Hemp & Retinol Face Cream by She Biology, a hemp-strain skincare collection.
Shop all skincare
News Notes
Transit
  • The Red Line’s McKalla Station will open to the public outside of Q2 Stadium this Saturday, Feb. 24 — just in time for Austin FC’s home opener. In celebration, CapMetro Rail rides will be free all day Saturday.
Development
  • Texas’ favorite beaver may build a new lodge in San Marcos. The city will review Buc-ee’s request for incentives to build a 74,000-sqft family travel center on I-35, complete with 120 gas pumps and as many as 175 EV charging spots. (Austin Business Journal)
Sports
  • Steve Sarkisian is set to receive a $5 million pay raise. The UT System’s Board of Regents will review a contract extension for the Texas football coach this week. If approved, the new deal would add four years to Sarkisian’s contract and up his base salary to $10.3 million. (Austin Business Journal)
Weather
  • It looks like Austin may be spared a February winter storm this year, with warm temperatures headed into Central Texas later this week. High temperatures may exceed the 80s by Thursday, before falling back down into the low 70s for the weekend. (KVUE)
History
  • The history of enslaved Texans and their fight for freedom is on display at UT’s Briscoe Center for American History in a new exhibit called “Freedom Papers: Evidence of Emancipation.” The collection contains bonds, newspaper advertisements, maps, and petitions.
Stat
  • Texas gained a net of 76,000+ Gen Z residents in 2022, making the state the No. 1 destination for Gen Z movers, according to new research from Zillow. However, when ranking for out-of-state movers of all generations, the Lone Star State fell to No. 2, behind Florida.
Sports
  • T-minus one month before the MLB regular season starts, and opening day roster predictions are already spreading. Get the biggest stories every day from the local experts of the Texas Rangers with Locked On’s daily podcasts.
    Travel
     
    Sports

    ⚽️ Game time

    New faces to know before Austin FC begins its 2024 season

    A shot of Austin FC fans at Q2 Stadium.
    There’s nothing like being at Q2 Stadium on game night. | Photo by @stevenstamps
    Bust out the verde, Austin FC’s first home game of the season is at 7:30 p.m. this Saturday, Feb. 24 against Minnesota United FC.

    Ahead of the season start, here are some new faces you can expect to see on the pitch:
    • Guilherme Biro | The 23-year-old defender comes to Austin from Brazil’s Mirassol Futebol Clube, where he helped the team concede the second-fewest goals in Série B.
    • Stefan Cleveland | The 29-year-old goalkeeper previously played for Seattle Sounders FC, where he racked up 61 saves across 24 matches.
    • Jáder Obrian | The Colombian-born, 28-year-old winger played his last three seasons with FC Dallas.
    • Micah Burton | Burton joins the team after playing for Austin FC II last season. The 17-year-old is the first player in history to represent Austin FC in the Austin FC Academy, MLS NEXT Pro league, and now the MLS.
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    London Gibson

    Today’s edition by:
    London

    From the editor
    I am floored by the times from this year’s Austin Marathon winners. Shout out to George Onyancha for taking first place in the men’s division and Damaris Areba for her win in the women’s category. Onyancha finished the race in two hours and 19 minutes.

    I ran the Austin Half a few years back, and let’s just say it took me almost that long to finish, with half the distance.
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