We’re partnering with Trainual, an onboarding and training software for small businesses, to highlight a local female entrepreneur who has found success using the platform. See how Trainual is changing the game when it comes to leveling up the people and the processes that keep these businesses running smoothly every single day.
Profile: After seeing a void in the offerings from other wedding rental companies, Rhoda Brimberry teamed up with sister-in-law Anna Crelia to create Loot Rentals. The boutique rental company features vintage, high-quality rental options for various occasions including weddings and corporate events.
For Rhoda, balancing a business and household is an ongoing journey. | Graphic by ATXtoday, Photo provided by Trainual
We asked Rhoda what advice she has for other entrepreneurs, what makes the Austin business community special + what she thinks a perfect day in Austin looks like.
Q: What makes Austin’s business community special?
A: There are so many creative minds in this town. I absolutely relish the young visionaries who are looking to expand on technologies we have and create new advances. I think the spirit of the business community is very collaborative and encouraging. There’s a buzz in Austin and I am excited to see how we grow.
Q: What are some of the most important characteristics a leader can have?
A: Vulnerability, humble attitude, moxie
Q: Who are the local movers + shakers you’re watching?
Kari Crowe Seher (Melt Ice Cream): I love her story of how she started her ice cream empire, and how she approaches life in general.
Elon Musk: I guess he’s local now so I’m watching him and how he disrupts the market and, potentially, the culture of Austin.
Brené Brown: She’s local to Texas, so I consider her local and definitely a mover/shaker. I love love her approach to leadership. Encouraging leaders to be vulnerable.
Delores Crum (Premiere Event Group): She’s a veteran in our industry and I appreciate her no-nonsense approach to what we do. Plus she’s very approachable.
Carolyn Lowe (ROI Swift): She’s a friend and a great leader. I appreciate how she approaches her business.
Keep reading for Rhonda’s answers on the best advice she’s received, the story behind how Loot got its start + more.*
5 Seconds of Summer | Fri., June 24 | 7 p.m. | Moody Amphitheater at Waterloo Park | $32.50+ | End your Friday night jamming out with this band during their “Take My Hand” world tour.
Robert Earl Keen | Sat., June 25 | 7:30 p.m. | Whitewater Amphitheater, New Braunfels | $49.50 | Take a quick road trip to join this singer + songwriter as he comes back to Texas.
Pride in Local Music Festival | Sat., June 25 | 12-9 p.m. | The Long Center for the Performing Arts | $23+ | Close out national Pride Month at this outdoor live music and creative festival supporting LGBT artists. 🏳️🌈
SpaceX, Elon Musk’s spacecraft manufacturing + development company, has acquired 46 acres in Bastrop County, just east of Austin’s Tesla Gigafactory. The land was previously owned by an entity tied to the Boring Co., Musk’s tunneling company. (Austin Business Journal)
Austin Parks and Recreation is starting a free weekend shuttle service to Zilker Park from the One Texas Center parking garage on Barton Springs Rd. The shuttles will run every 20 minutes from 11 a.m.-7 p.m. starting this Sat., June 25. 🚍
Some funding for Project Connect will be used to purchase affordable housing. The Austin City Council recently authorized the formation of two new nonprofits to oversee apartment complexes in North Austin and near East Riverside. (Austin Monitor)
The Texas Department of Transportation plans to installelectric vehicle charging stations every 50 miles along non-business interstate corridors. The draft plan anticipates the process to take place over the course of five years + support one million EVs. ⚡️ (The Texas Tribune)
Longhorn athletes pulled in a collective $2 million in name, image, and likeness payments this athletic year, the first since the rule change allowing them to capitalize on their image. UT football players led the charge with 94 deals amounting to more than $870,000. 🤘(Austin American-Statesman)
Austin ISD’s boardis considering investing in affordable housing for teachers in its next bond package. The effort, proponents hope, would both provide security for AISD employees and make the district more competitive in hiring new teachers. 🏡 (KUT)
New Fredericksburg winery The Rhinory offers acres of Hill Country views + dozens of delicious wines … oh, and a fully grown Southern White Rhino. Blake the rhino is around for feeding and petting on the 55-acre reserve. Learn more about rhino conservation and how you can visit. 🦏 (KXAN)
Grammy Award-winning rapper Kid Cudi is headed “To the Moon”… and to the Moody Center. The artist will take the stage on Wed., Aug. 31 — get your tickets when they go on sale this Fri., June 24.
Austin is the No. 8 best city for vegans in the US. According to the new ranking by Meal Delivery Experts, Austin is home to 280+ restaurants with at least one vegan option — fewer than Houston, but more than any other Texas city otherwise. (CultureMap Austin)
Interested in 10,000 acres of South Texas ranchland formerly owned by late Texas politician Lloyed Bentsen? Shell out a cool $30 million, and it’s yours. Check out the property, which includes a 5,000-ft landing strip, jet hangar, RV sites, and three barns. (CultureMap Austin)
“Real estate resiliency.” The term coined by Opendoor to describe the dedicated approach to home ownership displayed by home buyers + sellers across the country, despite the highly competitive housing market. 🏡*
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A new gallery at Austin-Bergstrom International Airport spreads awareness about Central Texas children awaiting adoption in the state’s foster care system.
The Heart Gallery of Central Texas — a photo collection that spotlights 200 of the roughly 900 foster children in the area — is displayed in multiple local businesses, churches, and other public spaces.
Check out the gallery yourself online + donate money, items, or time to the effort here.
#DYK that your photos and quotes could be featured in our newsletter?
Editor’s pick: If you think Austin’s hot …you’re right. But sometimes in these trying summer months it’s nice to remind yourself that it could be even hotter elsewhere. Check out this list of hottest cities in the US to see how Austin compares. 🌡
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